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Now with the development of the Internet, as the Internet gradually becomes a part of people's daily life, more and more websites have been established. So, what should you do to stand out among so many websites and get what you want?
A successful website will not only be gradually improved in future operations, but also need to be well planned in the early stages of establishment. In addition to developing it in conjunction with its own unique things, you must also pay attention to the following three points:
1. Prepare for a rainy day, and the early planning for building a website must be in place. Before the website is established, you should think about the operation direction and profit model of the website. It’s not that we should build a website first and then talk about it. In this case, many strategies that should not be shaken will often be shaken. If this is the case, it will not be firm enough. If you change it again and again at the same time, you will lose a lot and miss the opportunity to occupy the Internet market. At the same time, when building a website, you should design a structure that is conducive to search engine optimization, which will be of great help in future website promotion. Therefore, if the website operation is to be successful, the structure should be well designed before building the website. Think clearly about the industry and type of the website, what is the profit model, and what users are it targeted at? Just like Find the Law Network, Jingdao is in the legal industry. It is intended to be a portal for the legal industry and a platform for lawyers to interact with the general public. These are very clear, and development will be half as fast as without planning; at the same time, the structure is also very conducive to search engines. Therefore, when searching for words such as finding a lawyer or finding a law on Baidu, the search engine will always be at the front. appeared.
2. Pay attention to search engine optimization and tap more target users. I believe many people have heard of search engine optimization, and some are more experienced in this area. At the same time, I also know that this is a good way to get customers to come to your website. Yes, if the website is well optimized, there will be a lot of traffic from search engines alone, and at the same time, these users will come from potential target users. After all, he was searching for what he wanted. For example, if someone searches for "find a lawyer" on Baidu, and excluding bidding promotion websites, the first one is the French Open. So of course he will choose to go to the French Open website first. Well, if he searches for a lawyer, 80% of the time he really wants to find a lawyer to solve the problem. So do you think most of them are potential target customers? At the same time, it is free to click on the optimized rankings, unlike those promoted by bidding, which are relatively expensive. Therefore, from this perspective, it saves costs and saves the cost of publicity and advertising. Cost saving is one of the strategies for the success of the website.
3. Paying attention to user experience is the driving force for achieving goals. You must know that every user is your potential customer. If you want him to become your customer, you must make him trust your website, and at the same time, your website can make him feel comfortable. If I feel uncomfortable and dizzy after seeing your website, do you think I will become your customer? Therefore, in the process of website establishment and operation, you must slowly discover problems and know how to make the most use of users. Whether it is from the perspective of color or convenience, we must carefully think about what is most suitable for users and what is most trustworthy to customers. Just like the French Open, aspects such as user experience have been studied and improved many times. It makes it easier for users who want to consult legal issues to post consultation questions, and at the same time, it is also easier to find the specialized lawyers they want to deal with. Now, as long as the user posts a consultation, lawyers with expertise in the relevant area will appear on the page of that question, making it easier to find a lawyer. Therefore, user experience is the focus of successful website operation, because it is the dividing point between good and bad websites and is also the main source of profits for the website.
In order for a website to operate well, it must be well planned first. If you don’t know how to design a website structure that is in line with search engine optimization, it is better to find a professional to build it. If you want to successfully operate a website, you must first learn these three rules and develop them according to the characteristics of your own products. Then you will definitely stand out!
The article was originally published on www.findlaw.cn . Please indicate when reprinting, thank you.
Thanks to winxinw for his contribution