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When doing SEO in the country, what do you think are the most effective points?
1. Site structure: including what we often mention (Title, Meta modification, keyword layout, static URL rules, content construction and internal link relationship processing)
2. External links: For example, team exchanges of friendly links, site group strategies, and even the purchase and sale of a small number of high-quality explicit links. Baidu still gives a high weight to domestic and foreign links.
3. Content construction: The content mainly includes original processing and strengthening of keywords in the content. Pay attention to the writing method of tiger head, leopard tail, and pig belly, so as to naturally integrate the target keywords and their corresponding unique URLs.
From the perspective of SEO operation process, it generally includes:
1. On-site optimization (that is, the processing of the above basic things, the purpose is to make the website easy to crawl and be crawled quickly)
2. Page construction (to do SEO, you must naturally have a large number of pages to solve the problem of search engine inclusion of a large number of pages. This is the basis for keyword improvement below. If the pages cannot be included, it is impossible to improve keywords. .)
3. Keyword analysis (mainly using some tools to analyze the popularity of keywords and possible conversion effects, and classifying target keywords and improving them in batches, such as which ones should be improved in the first batch, and which ones should be improved in the second batch) ..)
4. Keyword improvement strategy (mainly for the above selected keywords, how to improve the unpopular ones, how to solve the medium and popular ones, and the estimation of the approximate number of links needed, the proportion of the number of high-, medium-, and low-quality links, Source, etc.)
5. Data statistical analysis and SEO strategy adjustment (this is a necessary step to report to the boss, and of course it is also an important step to test the effect of the previous work, mainly including the relationship between the position of the target keyword and the estimated traffic, whether There is still room for improvement. How much traffic will it bring if it is improved? What work needs to be done to improve it to another level, etc.)
These five steps can form a closed loop, iterating back and forth, and working slowly and carefully.
How does Zhihu do SEO?
Closed communities do not need SEO. To a certain extent, the closed strategy of such sites is equivalent to blocking the crawling of search engine spiders, so it is normal for little or even no Zhihu content to appear in search engines. .
Just like Kaixin001, Renren, Facebook and other foreign communities developed through personal connections, they do not need to rely on SEO to increase their traffic.
Zhihu’s main promotion method is not search engines, but word-of-mouth communication. This is also a common feature of social networks. It relies on personal connections and recommendations from friends to spread naturally.
If Zhihu is open, the current URL structure, Title and Meta, page tags, and internal link structure are all pretty good.
PS: This represents a type of problem. Don’t think that any website needs SEO. The ultimate goal of social networks is to block search engines.
Is it better to use English or Chinese for the address of tags in WP blog? Does it have any impact on SEO?
For example, the English tag address is " http://shanglei.net/tag/quora ", and the Chinese tag address is " http://shanglei.net/tag/zhihu "
Chinese characters appearing in URLs are unfriendly to search engines. is that so? In addition to changing the Chinese tags into English aliases in WordPress, are there any other solutions?
English ones are better. Tag URLs are the same as ordinary URLs. If there is Chinese in a URL, it will involve issues such as encoding recognition when crawled by spiders.
The solution should be, just like the URL rules in WP, there are user-defined ones, such as common custom URLs such as /about_baidu_google/, and there are also system-defined rules, such as posts/12345/.
Similarly, the system should also be able to automatically generate serial numbers for Tags. You can try to take out the ID number when the Tag is stored in the WP database and directly replace the Chinese in the URL. In this way, the anchor text is still in Chinese and the URL uses the ID number.
Author: Tian Fenglin
Article source: Fenglin'blog Please indicate the source link when reprinting.