Webmasters all hope to conduct online marketing in a low-cost way, so in addition to the well-known SEO promotion, another better method is permission-based email marketing, and its cost is often lower. But by chance, permission-based email marketing, like SEO, requires a long period of persistence to see results. This article will talk to you in detail about email marketing.
Today’s sharing mainly has two aspects, one is permission-based emails, and the other is spam emails that cause everyone a headache. Both of these are in the category of email, but the effect is also a paradise and a hell. Okay, let’s start today’s text. If there is anything wrong, I hope you can correct me.
The first is permission-based email: As the name suggests, permission-based email marketing refers to marketing in which the user agrees and actively asks you to provide relevant information. If the customer does not ask you to send him email marketing, it does not fall into this category, and it is not recommended for everyone to do so. Often the way to get users to agree to receive emails is to fill out a form online on the website, or to subscribe to an e-magazine. This requires that the goal of our website be very clear, so that users can get a lot of benefits from emails in the future.
Nowadays, the common method is the double-select method. That is, after the user registers, the system will automatically send an email to the user's mailbox to ask him to confirm the click. The advantage of this is to prevent the filled-in fake email from being filled in, which is detrimental to the website or the user. It's all beneficial. On the user registration page, try to provide a reasonable reason. Sometimes when a user sees a website for the first time, especially a website that is not well-known, he will choose some uncommon or temporary registration email addresses. If we add these uncommon email addresses As a target address for email marketing, the efficiency may be reduced, because users of these mailboxes are likely to log in only once every six months or even more. Although what you send is exciting enough, they will not be able to see it.
The second is spam: I believe many people will encounter spam. The industries that send spam are different, but the purpose is often similar. Some are for personal website promotion, some are dedicated promoters, and some provide free lectures, but most of them are corporate emails, and they directly promote products. No matter what type of email it is, we are actually disgusted with it, and it often feels like a gentle trap.
Spam has now become a kind of garbage on the Internet. It consumes everyone's time and wastes broadband resources. Therefore, spam has been clearly illegal in some countries, and some companies have been fined hugely for sending large amounts of spam. In fact, if we use email marketing carefully, there are some ways to avoid being treated as spam. The first is that the users mentioned above actively request users who need email reminder services. The second is not to send a large number of messages in bulk, and don’t be greedy for too much. Each server has strict limits, even paid ones. The third is to send different content to different users. If there is no condition to do this, then at least the tone of the email must be particular so that people cannot tell at a glance that this is a group email. As long as you grasp these three points, you can avoid your emails from becoming spam to a large extent.
Okay, here I give you a little bit of my understanding of emails. Many webmasters do not agree with email marketing. In fact, many of them are influenced by influencing public opinion. I think there are not many people who have really tried hard to pass email marketing. Some of them just use some junk software to send mass messages. After persisting for a few days, they found out It doesn't have much effect, or you may be blocked. In fact, email marketing is not as difficult as everyone thinks, as long as you persist. Just like doing SEO and doing advertising alliances, they all require a cumulative process. Quantitative changes lead to qualitative changes. The same is true for permission-based email marketing. When the number of valid emails in our hands reaches a certain number, the effect will naturally be clear. .
This article is original from Shenzhen Website Construction ( http://www.zijiren.net/ ) and is first published in A5 format. If you need to reprint, please retain the copyright. Thank you!
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