Local building materials network is a direction that many webmasters are paying attention to. When building a local building materials network, there are many things that need to be paid attention to. The accumulation of resources is particularly important. However, in the early stage, acquiring users through SEO is still the most powerful way, because It can obtain targeted traffic and target customers, and its cost performance is relatively low. Only when the website develops to a certain level, many offline operations can be carried out. When a website is just a program, it cannot bring value and information to customers. Only by working hard can we get the support of users. Therefore, this article will talk to you about the advantages and directions of SEO for local building materials websites.
The core of promotion through SEO is to rely on keywords to bring traffic. In addition to the core keywords we have formulated, long-tail keywords are also an important direction. If you dig deeper into an industry, you can dig out a large number of long-tail keywords. Keywords, these words are potential user needs. Organizing and publishing them to get more traffic is a core step. The following will be elaborated on three aspects: core keywords, long-tail keywords, and soft article promotion.
Core keyword optimization: slow results, stable, cost-effective
The development of the website requires traffic, and the core keywords for optimization include industry words, brand words, traffic words, navigation words, etc. Each type has its own characteristics, and the methods of promotion are also different, but in general, SEO technology is relied on to combine these Keywords achieve a good ranking. This explains why SEO has developed so rapidly, and why millions of webmasters are very keen on learning and improving SEO technology? Although it takes effect slowly, and although the search engine algorithm is constantly being adjusted, once If the keyword ranking is relatively stable, it means that you can continuously obtain targeted traffic every day. Such traffic does not cost too much. Compared with advertising, the price/performance ratio is already very high. In recent years, e-commerce has developed very rapidly, and the advertising on many websites has also been increasing, and the cost-effectiveness of SEO has been further highlighted. Some webmasters are Taobao customers. In the process of being Taobao customers, as long as a word with traffic and conversion rate is ranked on the homepage, they can have a fixed income every day, and its effect is comparable to advertising.
Long-tail keyword accumulation: large volume, low difficulty, high conversion
When many websites are optimizing, they first formulate core keywords for optimization. However, when implementing optimization, they do the opposite and start with long-tail keywords first. Because the conversion rate of long-tail keywords is relatively high, and at the same time, it is relatively less difficult. Search engines provide people with certain conveniences. When users go to search engines, they will search for information they are interested in. Most of this information is composed of longer words, not just a core keyword, so mastering these words means mastering them. User needs. Mining long-tail keywords is a long-term process. It includes digging for words before building a website. During the building of a website, new words are constantly obtained from traffic statistics. It is a process of continuous replenishment. Some industries will also change with the seasons. Make adjustments accordingly. Therefore, it can be said that the optimization of the website has no end and needs to be constantly supplemented. When some long-tail keywords can bring a certain amount of traffic to the website, it can bring a part of the income. At the same time, the weight of the website has also been accumulated. The core The ranking ability of keywords will also most likely be improved.
Post soft articles on local portals: promote brands and strengthen external links
The former is paid promotion. Find a professional writer to help you write some soft articles in this industry, and then put them on well-known local portals. This method is very effective because the users targeted by local portals are all local, so the user base is special. It is suitable. Some local portals now also allow members to submit articles. As long as you register as a member, you can submit articles. When writing soft articles, you must provide value as the first goal, and then reasonably intersperse the brand. Only in this way will your article be truly valuable, and only by mentioning your brand in the article will you gain the trust of users. Such an approach is one of the best ways to accumulate your loyal users. In addition, writing soft articles for a long time can also increase the external links of your website, which is also very beneficial to SEO.
Of course, SEO is not limited to the methods mentioned above. For example, posting in industry forums to attract customers and leaving signature links are also considered one of them. Many promotion methods are mutually beneficial, because the website’s traffic and user behavior It plays a positive role in SEO optimization, so when we work hard to promote the website, it is a healthy SEO method in itself. When the website develops to a certain extent through long-tail keywords, core keywords and soft articles, it can organize offline promotion and achieve a perfect combination of online and offline. This is a good direction for local building materials websites.
This is the summary for today, and I will share it with you later. Zhangzhou Building Materials Network http://www.zzfwzx.com hopes to have more exchanges with you.
Editor in charge: Yangyang author guoxiutuan's personal space