Originally I didn’t really want to talk about the topic of black links, but yesterday I mentioned in my blog post that my website was black linked, so I might as well talk about this topic. There is no doubt that black links are also a means of SEO, but they are black hat techniques. Once upon a time, black chains were very popular on the Internet, and transactions in this area were also very popular. The reason for all this is naturally that it has a significant effect on improving website rankings and is very cheap, making it the choice of many people. Times have changed. In recent years, search engine algorithms have improved significantly, and some changes have also been made to target black links. Is the current black link effect as good as before? Next, I will give a relatively thorough analysis of black links based on some of the things I know. I will talk about everything from simple principles to current SEO effects, as well as the "future" in the future.
The definition of black link is actually a pair of brothers with open link. As the name suggests, it is an invisible link in the dark, which is what search engines call hidden link. It is actually not difficult to obtain, and it does not require any advanced technology. You only need to get a tool that scans FTP vulnerabilities, and then it will automatically scan the website for vulnerabilities, and even automatically upload it to the chain. Although some people will say that my FTP password setting is quite complicated, and there are no loopholes in the website's program. I patch it very diligently, so it stands to reason that there will be no problems. But in fact, the security precautions of many websites are very inadequate. For example, the password for FTP directly uses the letters of the domain name. In this way, with the domain name and the IP of the website, it is nothing to rely on "mood" to find the password. It's difficult. Generally speaking, individual webmasters do better in this regard, especially veterans, who pay great attention to safety. But some novice webmasters don’t pay attention to this problem. What’s more serious is that the security work of many high-weight websites, such as well-known industry websites, education websites and even GOV websites, can be said to be a mess. In addition, edu and gov With their high weight, it’s no wonder that they have become the favorite place for people hanging black chains. Even many professionals who take orders to do SEO for others spend money to buy black links to optimize their websites in order to reduce costs.
The role of hidden links was very obvious in the past. I started running the website in the second half of 2009. At that time, because I knew very little and didn’t have much money, I found someone to buy some black links. I still remember very clearly that after I was listed on a major PR6 industry website, the website’s inclusion began to increase significantly that day, and the role of black links is evident. In various webmaster groups and SEO groups, people who sell black links often come to promote it. At that time, the effect was indeed obvious. It’s just that search engines are also improving, and it’s impossible to ignore this thing all the time. Probably in the second half of 2010, according to the observation of Baidu, Baidu's algorithm has changed a lot. I believe everyone still remembers the change in November. Since then, the role of black links has begun to shrink, especially some websites with a lot of black links, which were directly plucked out by Baidu! This is not just talking nonsense, because as far as I know, there is a webmaster whose website has tens of thousands of black links! Of course, before, it had a lot of entries, a very high weight, and all the major keywords were ranked first. But since that update, his website has completely died, and not a single bit of it is left.
As for those websites that only have a small number of black links, Baidu is still merciful and only imposes small penalties. In fact, this kind of punishment is quite annoying. There is no K drop in the inclusion, and the weight of the website is still relatively high. For example, the newly published content will be included by Baidu in a few minutes. It's just the keyword ranking on the homepage. No matter how hard you try, you just can't get up. This is the penalty given by Baidu, and no solution has been found yet. If you want the ranking on the homepage to go up, you can probably only use 301 to transfer the weight. Just add a new domain name. Maybe if you insist on not touching black links for a long time, you can gradually get rid of this penalty. Of course, the ranking of the inner pages is still pretty good, so I can only say that this is just a small penalty. Moreover, the risk of hanging a black link is much higher than before. Recently, I often see in the news that someone is caught for hanging a link on the gov website, haha.
As for what the future of Black Chain will be like, I think there’s no need to say more, right? Even now its effect is not as obvious as before, and search engines are indeed punishing it. So with the continuous improvement of search engine algorithms, is it possible for black links to have a future? It is obviously impossible, and the future of Black Chain will not be bright at all.
To sum up, the black chain once had a very "glorious" past, its effect was very significant, and it had the advantage of ultra-low cost. But now its role is not as good as before. It can even be said that it has become a stumbling block for the progress of a website when it continues to work hard, and it is still unknown how long the impact on the website will last. There is no doubt that in the future its positive effects will become smaller and smaller until they disappear, while its negative effects will continue to grow. In addition, it is really unethical to enter other people's websites privately and put up your own hidden links. It will bring a lot of harm to those who normally run websites, so I advise everyone to stay away from black links and white hat SEO. This is the eternal kingly way!
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