I believe that most webmasters have already experienced the process of link exchange on their sites, and some of them make money by selling links. But have you ever thought about this question: Why is our link exchange called "friendship"? "Link", is this just a simple title?
From the moment I entered the website industry, my website had a lot of exchange links within just ten days, but these links did not bring benefits to the website, because these links were all from my Taobao website. After purchasing, some of the links were even revoked by the seller after the purchase was confirmed. It was not until that moment that I thought deeply about "Why are our link exchanges called friendly links? Isn't there a deep meaning in this?" After several years, Now I gradually understand why exchanging links is called friendly links, because friendly links tell us that in the process of link exchange on the Internet, we must respect the word "friendship", respect the webmaster, respect the search engine, Respect users, let’s talk about these three issues in detail below.
Respecting the webmaster means respecting the webmaster’s equal exchange and voluntary exchange.
I believe that many webmaster friends have a try mentality when exchanging friendly links. In fact, otherwise when we exchange friendly links, we must focus on equal value exchange. What is the value of your website in equal link exchange? Just exchange links, don't be far-fetched. Some webmasters exchange friendly links at the request of acquaintances or friends in the same industry. This kind of unclear relationship lays the foundation for the website. Just imagine, if there is no respect for each other, although the links are exchanged, the links of the two websites cannot work together. One website has thousands of clicks to enter the other website every day, and the daily traffic of the other website is 0. I would like to ask whether this unequal relationship will be interpreted by search engines as cheating?
Respecting search engines means exchanging naturally, not deliberately.
We can go to Taobao and Baidu to search for many merchants selling links. These merchants do make a lot of profits under the banner of selling links, but as a buyer, have you ever thought that purchasing such friendly links will cause the website to be searched? What if engines mistakenly think of "black hat" optimization techniques? Suppose you purchase friendly links to 10 websites on Taobao, and the friendly links to these 10 websites are added to your website within one day, waiting for you to confirm receipt. The goods or friendly links have expired, and these links have been removed together. Will this not be considered cheating by search engines? To put it bluntly, it is disrespect for search engines. Search engines clearly tell us to refer to "Search "Engine Optimization Guide" To do formal white hat optimization, you still have to do black hat. I believe that search engines will not be able to recognize your approach.
Respecting users requires us to provide formal and legal links.
The significance of friendly links is also to tell our website links to be sincere to users. Nowadays, many website link exchanges harm the interests of users for the sake of profit. Originally, your website was used for examination-type communication, but as a result, your Friendly links provide a guarantee of what kind of exams you have passed. This approach harms the interests of users. I would like to ask if there is really a guarantee in the world that you still need to advertise? I think as a webmaster, we are in exchange When making friendly links, we must learn to exchange some formal and reasonable friendly links. If we are doing exchanges for civil service examinations, then our friendly links can be some exam-related or question-related websites, and they do not have to be advertising. websites, such websites will cause great harm to candidates.
Friendly links focus on "friendship". The link exchanges in previous years had nothing to do with interests, but now the link exchanges are full of interests. I don't know if this is the marketization of the Internet or the regression of the Internet, but I think as a personal webmaster As long as we grasp the positioning of our own friendly link exchange accurately, then our link exchange does not need to bow to anyone. This article comes from This article comes from http://www.haokan.cc/ . I have been doing the website for so long, so far. So far, I have not paid a penny for the friendly links on my website. They are all exchanged voluntarily by some friends. I think if every webmaster can do this, the market for the benefits of exchanging friendly links on the Internet will no longer exist.
(Editor in charge: Chen Long) The personal space of the author www.haokan.cc