Recently, in the process of contacting some friends, I found that a few of them seem to have fallen into the wrong understanding of "SEO natural optimization ranking and bidding advertising are incompatible". In fact, from the perspective of real online marketing, the two are even the same. SEO and any kind of promotion optimization method should not be thought of as an exclusive relationship, but should be a mutually complementary and mutually assisting relationship.
Currently, the website promotion methods commonly used by various enterprises include the following:
The first point is bidding.
I believe that all my friends have deeply felt the impact of Baidu on our lives. Therefore, Baidu keyword bidding is the best choice for immediate results, but its huge cost also makes many companies shy away. .
Second point, SEO optimization ranking
This is also one of the methods used by many companies. Some companies that attach great importance to online marketing have even set up special online marketing departments to carry out this work.
It is recommended that you use a combination of appropriate bidding for popular keywords with high traffic and high conversion rates and optimization and ranking of long-tail keywords to promote corporate websites.
The third point is mass mailing
This may be a method commonly used by foreign trade companies, which is low-cost and more practical. However, if the email provider we choose is not good, then the emails we send are likely to be regarded as spam and disappear without any news. In particular, some countries with relatively complete Internet legal systems often block the receipt of such emails.
The fourth point, QQ group promotion
I have received a corporate client before, and their company has always used the form of joining QQ groups to promote products for online marketing. At the beginning, the effect was very good, but with the QQ group review system in the past two years, The strict promotion method no longer has the obvious effect as before. Therefore, when doing QQ group promotion, you must have enough experience and technical level to effectively improve conversions and get orders.
The fifth point is to place forum and community advertisements
Friends who often visit forums and participate in community discussions will find that many companies have already set their sights on this area, hoping to capture more customer resources.
The sixth point, Weibo promotion
This trick should have become popular since last year, but in fact, Weibo promotion is not suitable for all enterprises, because Weibo marketing mainly relies on the power of fan groups. Without fans, it is equivalent to no one paying attention, which is also useless.
Point seven, TV advertising promotion
Even Internet giants such as Taobao, Dangdang, Baidu, Yahoo, etc. inevitably use TV advertisements to promote their websites. Why can't companies do the same? But I hope everyone can learn from the TV advertising incident of a well-known website during the Spring Festival to plan their own TV advertising content.
Point eight, radio station advertising
Especially for advertising on private car channels, if our corporate products are more suitable for promotion among high-end consumer groups, we must not miss this form of promotion. To promote advertising on radio stations, we must first have a domain name that is easy to pronounce and remember.
Point nine, outdoor advertising
If our budget is limited, there are many product types, and the possibility of outdoor customer groups is relatively high, we can actually consider using outdoor advertising to promote the corporate website, bring traffic, and improve conversions.
In short, no matter which website promotion method is used, as long as it can bring marketing benefits to our website, it is a good method and should be used.
The article was first published: www.36099.com Shenzhen website construction
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