As the basis and cornerstone of website operation, hosts and servers play an increasingly important role in website construction, production and optimization. From a user's perspective, a website that loads quickly, runs securely and stably can greatly improve the user experience. Especially now that we are becoming more and more impetuous, websites that cannot be loaded in more than five or six seconds are basically abandoned. The same is true for search engines. Google has previously made it clear that website loading speed will be included in the calculation of website weight, and loading speed is not only reflected in website weight assignment, but also included in the quality calculation of Google AdWords keyword ads. formula. This is true for Google, and it is true for other search engines, but it's just not stated clearly.
If there is a relationship between host purchase and website optimization, many people may not be able to understand or even grasp the relationship between the two. But good websites all have one thing in common, which is good user experience, and the same goes for the choice of host. As long as you master some basic knowledge of website construction and search engine optimization, and consider more from the user's perspective, host selection is a very easy thing. For example, users expect the website to open quickly, hope the website runs stably, and hope the website will not be too affected by other websites, etc. Therefore, if we can effectively grasp user expectations, host selection will no longer be difficult. We can explain and analyze it from four aspects.
Step One: The three principles of safety, stability and speed must be adhered to
Even without any website optimization actions, security, stability, and speed are still three important factors that influence the purchase of a host. Security means that the website host can run stably at all times and is not troubled by Trojan viruses and malicious attacks. Although major IDC service providers continue to strengthen server security protection, the situation is still serious. For corporate websites, attacks targeting a certain website are relatively rare, but the phenomenon of virus Trojans and black links is even increasing. Stable and fast means that it can ensure that the website runs uninterrupted and quickly, or that even if a problem occurs, it can be resolved quickly.
If users feel bad if they cannot open or run slowly when visiting a website, then search engines also have this taboo. Based on a better user experience, the search engine itself will eliminate some websites that cannot operate stably, and will not display some pages with security issues (the previous measure taken by Google was to give special "dangerous" markings). As mentioned above, loading speed has been included in the consideration of search engine weight assignment, and a stable running host coupled with high-quality and rich content can attract spiders to visit frequently, which will be of great help in improving the weight of the website.
Step 2: The role of independent IP in optimization cannot be underestimated
It seems to be an indisputable fact that independent IP hosting can effectively increase the weight of a website, although many people still have doubts about it. It is a well-known fact that most companies will choose virtual hosting when building and producing websites based on cost considerations. Although the performance of the virtual host is not that superior, the role it can play can fully meet the needs of corporate websites with small content and low traffic. It is an indisputable fact that it is cost-effective. However, there is also a risk in virtual hosts, that is, there are usually dozens or even hundreds of websites on a host, but such a number of websites share the same IP. In other words, as long as illegal and bad information appears on one of the hosts, it will affect other websites on the same server.
The inherent advantage of independent IP is to eliminate the phenomenon of "fire at the city gate affecting fish in the pond" from the source. If a website cheats or contains bad information, the search engine will reversely resolve the domain name, which will cause other websites under the same IP to be demoted. Since independent IPs correspond to domain names one-to-one, this phenomenon can be effectively avoided. Another situation that cannot be ignored is that independent IP was previously only the patent of large websites and large companies, such as portals such as Sina and Sohu. Search engines also particularly favor websites that use independent IP hosts.
Step 3: Only one domain name is bound to a host
Since general hosts, whether virtual hosts, VPS or independent servers, can bind dozens of domain names, many people ignore that binding multiple domain names is not conducive to improving the website optimization effect. On the one hand, if several domain names are bound to one host, it will create the illusion of multiple domain names under the same IP. That is to say, even if an independent IP host is used, its advantages cannot be fully utilized. Because search engines favor independent IP websites. Another aspect is that binding multiple domain names will result in the same content accessed by many domain names. If some search engines judge websites based more on domain names, then this will cause the search engines to misjudge that websites have plagiarized each other. , which is even more detrimental to the optimization effect.
There is no way to solve the problem of multiple domain names accessing the same website. A better way is to use URL forwarding. It is to use the domain name with high weight as the main domain name and bind it to the independent IP host as the only domain name, and use other domain names as slave domain names to jump to the main domain name in the form of URL forwarding. Another way is to use a 301 jump page, which is to bind different domain names to different virtual directories, and then jump to a new page through a program. This operation is similar to URL forwarding.
Step 4: Determine the host for users and search engines
In the process of website construction and production, there is another principle when purchasing a host that cannot be ignored, that is, the host must be purchased according to the target. For example, the website browsing group is mainly in the United States, so the American host is naturally the first choice. Because this will double the local opening and loading speed, which is necessary to create a good user experience. At the beginning of the implementation of the real-name photo registration system, the author once wrote an article "Implementing the New Registration Policy, Overseas Website Space is Not the Best Choice", which received negative comments from many webmasters after it was published on A5. After calming down from the filing storm today, we reviewed this article again, and there are many things to note in it. Although overseas hosts can temporarily evade registration supervision and save some trouble, it is definitely not conducive to user experience and search engine optimization.
In addition to user experience, optimizing target search engines is also something that should be carefully considered when choosing a website host. If optimization focuses on domestic Chinese search engines such as Sogou, Soso and Baidu, then hosting in China is definitely the first choice. If the optimization target is some English search engines such as Google and Yahoo, the website host should naturally be placed in European and American countries. The reason and purpose of this is that the search programs of Chinese search engines headed by Baidu mainly crawl domestic Chinese websites. Placing the server in China will effectively improve the search speed and effect. The same is true for English search engines. The principle of proximity is also a principle that every search engine adheres to. This consideration is also based on the need to improve user experience. Generally speaking, where the target search is, there are website viewers and potential users.
Whether you are preparing to optimize your website for search engines or not, the choice of host is crucial to website construction. Professional website construction company Pilot Technology ( www.joyweb.net.cn ) believes that compared to website construction costs ranging from thousands to tens of thousands of yuan, the hosting fee is generally only a few hundred yuan (conventional publicity and display corporate websites, 200M of host space is enough). However, the host plays an extremely important role in the stable operation and optimization of the website, and there is no reason not to pay enough attention to it. What's more, with high-quality hosting, high-quality content, and reasonable and appropriate methods, can it effectively improve the website's weight and search engine rankings?
The author's personal emptiness arises from his heart