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There is a joke in the circle that what is the first thing a webmaster does when he wakes up every morning? The answer is to check Baidu inclusions, look at snapshot times, and look at rankings! Although it is a bit exaggerated, it also vividly illustrates the webmaster’s understanding of the website’s ranking on Baidu. How much emphasis is placed on optimization in search. Among these factors, website snapshots, rankings, and included numbers together constitute the optimization effect of a website, reflecting the "weight" that the website occupies in search engines, which is what we often call the "weight." The higher the weight, the easier it is to bring better optimization results. Improving the website optimization effect can get more search traffic, which means more users and potential sources of revenue! Let's look at how to improve the overall optimization effect of the website from the working principle of Baidu spider.
1. From the “responsibility” of Baidu spider, how to make it frequent “patronize”
Baidu spider is actually an automatically running robot program. Its task is to crawl the content pages of the website after establishing a connection with the website server. In fact, it downloads the content data of the website to Baidu's server. In layman's terms, Baidu spider collects a wide range of information that exists on the Internet for Baidu, stores it, and provides relevant search results to users through screening. Understand its job responsibilities. If you want to make it more frequent and maintain a frequency of visiting the website at least once a day, what you need is to continuously enrich and fill the content of the website, attract it with constantly updated fresh content, and make the website become a Baidu website. A "supplier" that provides a source of information.
2. How to get better inclusion based on the priority of Baidu spider crawling pages
When Baidu spider crawls the "numerous" website content on the Internet, it will follow the principles of "depth first" and "breadth first". It will first start from some "starting sites", often those with high quality and high weight. Large-scale portal information websites begin to crawl, store the crawled content in Baidu servers, and then conduct further screening to finally decide on the final included pages. Therefore, your website is destined to be compared with the content of some "big sites". If the same content appears on large sites and personal sites, it will naturally be included in the big sites first. This tells us that in order to make content better included and published, creating low repetition rate and high-quality original content is the key!
3. See how to improve weight and ranking from the filtering mechanism of content captured by Baidu spider
After Baidu spider crawls the website content, the crawled content will be stored in different Baidu servers, divided into "retrieval area" and "supplementary data area". The "retrieval area" refers to the content that has been filtered out after calculation based on Baidu's complex algorithm. It is used to respond to the user's search and is provided to the user after matching. The "supplementary data area" is used to store newly captured content, waiting for content that has been calculated and inspected by the algorithm. Therefore, for ordinary small and medium-sized websites, the crawled content is often put into the "supplementary data area". If you want to quickly increase the weight from it and successfully enter the "retrieval area" in a shorter time, you need to follow the Baidu's algorithm rules use more quantity and higher quality backlinks to improve the weight and ranking of the website. This is also the role of the one-way, high-quality external links we often say! Once the weight is increased, it means The included content will enter the "retrieval area" faster and be provided to search users.
4. From the perspective of Baidu spider’s evaluation method of web page importance, how to guide its crawling and inclusion
During the crawling process of Baidu spider, it will evaluate the importance of different pages of the website. The specific method is to measure the number of points received by different pages. For example, the more pages that point to a certain page, including the website's homepage, the parent page, etc., can increase the weight of the page, allowing the spider to understand the different importance of different pages, and then differentiate between them. Treat them and crawl pages of high importance first. Therefore, it is necessary to optimize the internal links of the website and provide more pointing links to some high-quality and rich-content pages so that spiders can quickly find these high-importance pages and crawl them in time. At the same time, good use of the site map tool can provide indexing and pointing for Baidu spider, allowing it to understand the structure and importance of each page of the website faster and more smoothly, thus greatly improving the friendliness of the website for search engines. It is helpful for the website to obtain better crawling and inclusion.
To sum up, behind the seemingly simple Baidu spider crawling and crawling the website, there is actually Baidu's unique operating mechanism and algorithm system hidden. Only by having a clearer and deeper understanding of these "doorways" Only after understanding this can we be "targeted" in the process of optimizing the website, especially in the daily construction process of the website, and play the cards according to the "card theory" that he likes, so that the website can obtain better results in search engine optimization. !This article was originally published by Hemorrhoids Treatment Methods http://www.cqtaihai.com/ . Please retain the copyright source for reprinting.
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