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Keywords on the website that are not target keywords but can also bring search traffic are called long-tail keywords. The characteristic of long-tail keywords is that they are relatively long, often consisting of 2-3 words, or even phrases, and exist on the content page. In addition to the title of the content page, they also exist in the content. Search volume is very low and inconsistent. However, the probability of converting customers brought by long-tail keywords into website product customers is much higher than that of target keywords. The characteristics of long-tail keywords are: extensibility, strong pertinence, and wide range.
1. Screen long-tail keywords
Screening principles: long-tail keyword searches for price comparison, comparison, inquiry and regional categories have the highest conversion rate.
1. Extend the main keywords
Any main keyword can be extended, such as "renting", which can be expanded to "Changzhi renting", "renting information", "Changzhi renting information", "Changzhi renting network", etc. The basic modes mainly include region + product, modifier + product, etc.
2. Dig related terms of the main keywords
There are many words in Chinese that have synonyms. As long as we dig out the synonyms of the main keyword, we can extend it to more keywords. For example, synonyms of "second-hand car" include "used car", "second-hand car", "second-hand car", etc. Deeply mining valuable synonyms can bring us a large number of potential users.
3. Use relevant tools to filter
Baidu promotion tools: http://www2.baidu.com/inquire/rsquery.php and Google Keyword Tool https://adWords.google.com/select/KeywordToolExternal can help us easily filter out a large number of long-tail keys word.
4. Integrate resources
Keywords in large websites, rival websites, and Q&A communities can all be used as our integration targets. After all, individual power is limited.
2. Page layout long-tail keywords
Making long-tail keywords is different from making target keywords. Target keywords emphasize "words", that is, they highlight a certain word. Long-tail keywords reflect various combinations of words or sentences produced by several "words". Here I introduce the following ways to layout long-tail keywords:
1. Page Title
The role of page Title is the top priority. Under normal circumstances, webmasters will set the page title to the format of "article title + website title". This format is good, but it does not delve deeper into the role of title. After research, if the Title is set to the form of "article title + 1 to 2 article auxiliary keywords + website title", the effect can be improved by 5%-10%.
2. Page Mete-Description
The content of the page Mete-Description can be "article title + explanation of the article title". This form can better summarize the article title, thereby extending more long-tail keywords.
3. Page navigation
When we do page navigation, we often use "website title > category title > article title". This form is in line with users' reading habits, invisibly repeats the article title, and once again emphasizes long-tail keywords.
4. Page related content
When making relevant content on the page, use tag technology to carry out relevant links, so that the relevant content contains basically articles around keywords, conveying a message to users and search engines: "This page is all about these keywords." keyword content", the importance of long-tail keywords has been enhanced.
3. Track long-tail keywords
Not all long-tail keywords can continuously bring traffic. We can track and maintain these long-tail keywords, and for long-tail keywords with high maintenance costs and low traffic, we can use synonyms or another sentence. replace. We often track the situation of long-tail keywords, so that we can have a grasp of the overall situation of the website, follow the trend when filtering long-tail keywords, and maximize the power of long-tail keywords.
4. Expand long-tail keywords
As mentioned earlier, for some long-tail keywords that have lost their value, we can choose some synonyms or replace them with another sentence. This requires the first mentioned "mining related terms of the main keyword". However, I believe that everyone generally does not have alternative keywords, and they are basically making temporary adjustments. It is recommended that when doing long-tail keywords, you should classify the list into target keywords, auxiliary keywords, and long-tail keywords, among which there are also There are some alternative keywords.
The difference between long-tail keyword strategy and target keyword strategy is that the competition intensity of target keywords is high and the traffic is not accurate enough. However, long-tail keywords can make up for this shortcoming. As long as we practice it regularly, we can use these strategies well. .
Due to my limited personal writing ability and experience, I apologize for any shortcomings and hope you can provide valuable comments and suggestions. Welcome to visit my website http://www.changzhi8.com .
Thanks youtiaoya for your contribution