This is where I compiled my recent Google AdWords content advertising notes and recorded them on my blog for my own review and for netizens to learn and discuss together.
The core concept of content alliance: the keywords in the ad group are keywords on the websites you want to appear on, not just keywords about your products or services!
When doing content alliance, this concept must be clear, otherwise you will most likely not be able to get advertising display.
Content Advertising Alliance Principles:
1. Content advertising and search advertising must be separated
2. Separate keywords into a small ad group, with about 25-30 keywords in each ad group.
3. There is no need for multiple matching modes because the Content Advertising Alliance does not need them.
4. There is no need to set a price for each keyword - the search engine determines the price of the keyword based on the price of the ad group. "Keywords can be reused, which is different from the search alliance, which must be in different ad groups! Key point: You must ensure that your keywords and ad text conform to a certain website category or theme》
5. Create ads and keywords so that they are closely related and match a theme
Let me repeat the important point again: the search advertising network describes your product, and the content advertising network describes the advertising category you want to publish!
Now let’s talk about the elements of advertising creation for content alliances:
1. Is the advertisement useful to me? - Introduce the theme content of your website promotion
2. Is there a strong will for me to watch the advertisement-interests
3. Restrict invalid customers - make sure invalid customers will not click on your ads
4. Pre-sales (optional) - introduce the new features of the advertised product or service
5. Call to action to prompt action. For example: buy now and save 50%
Okay, after completing these points, the preliminary advertisement will be successfully constructed, and then we need to track and optimize it later!
Optimization suggestions:
1. First use the keyword positioning function to find websites that can achieve ROI, and then use the placement positioning function to position.
2. Use the website or category exclusion tool to exclude websites that have clicks but no returns.
Finally, let’s talk about several optimization tips for Google AdWords content alliance:
Tips for serving non-text ads:
1. Non-text advertising must try to increase customer click-through rates
2. The bidding is to make a high price first and then a low price.
3. It is best to include at least one non-text ad in the content ad group
4. Each non-text ad should create an independent ad group, because different types of ads are in the same ad group. If one ad has a very low ROI, then the entire ad group will also have a very low ROI!
6. Add links to images to help increase clicks
Let me repeat you again: in content advertising, keywords describe what type of website the ad appears on! ! !
The quality score of non-text ads in the content ad group mainly depends on the click-through rate of the ad and has little to do with the landing page, because we use domain names to replace keywords and images to replace ads. How do search engines calculate it?
Methods for establishing a scientific keyword list for the Content Advertising Alliance:
The best keywords should be the keywords that appear most frequently on the target page.
How to use display-targeted ads:
1. Organize the adsense websites you publish to into an Excel table without the http:// prefix, such as zuiblog.org
2. Open your Google AdWords account and click the Add “Display Ad Position” button
3. Put the website in and click "Get available placements"
4. Delete URLs that cannot be displayed
5. Save the deleted placement, return to the placement ad group, click to modify the placement and unit price, and put the location you want to display directly into it.
Through the placement report, check the advertising effect of keyword positioning. Through this report, use the website exclusion tool to eliminate low-quality websites, then collect the websites with high conversion rates into an excel table, and then create a display for each website. Status ad group, because by doing this, you can set the click price for each individual website and optimize the return on investment. Remember, when you sort out the websites with high conversion rates, you must use the URL exclusion tool to exclude these websites. Eliminate them, otherwise, your ad group will fight among itself and compete with itself.
URL of this article: http://www.zuiblog.org/