Before joining this company, I was a planner and didn't know much about the Internet. I used DW to build a navigation station and encyclopedia exploration website, but those were just for fun, and I didn't know much about website construction! Later, I slowly learned some Internet knowledge after joining this Internet company. Today I will share with you the setbacks and failures we encountered in website construction. I believe that failure experiences are more valuable than successful experiences! I hope everyone will avoid taking detours after reading my article!
1. The daily traffic volume was 7,000, which actually increased to 700 overnight.
Initially, the hospital website we built performed very well. At one time, the index was around 30,000, and the daily traffic was more than 7,000. Those who have never done a medical website may not understand. In fact, in the extremely competitive medical website, the traffic can be greatly improved. It takes a lot of effort to get to this point! With such a high traffic volume, patient appointments are also very objective. We are doing the same, repetitive, mechanical work every day, posting content, adding internal links, and doing promotions, day after day, until one day, the supervisor suddenly Tell us that the website has been harmonized by Baidu, and we just woke up from a dream! When I opened it, all the big words were missing, the article ranking plummeted, and the IP can be described in two words: bleak! We understand, something is terribly wrong!
2. Everything is changing but we haven’t.
I remember it was said in ancient books that running water will not rot door hinges and will not be infested with beetles. It means that flowing water will not rot and stink, and door bolts that are frequently used will not be infested by insects. In the process of building the website, we made the mistake of adapting to the ever-changing situation. Everyone is implementing the same rules every day, posting the same articles, pushing the same keywords, and making the same external links. Resulting in all being the same. But I didn’t see that Baidu has changed!
3. Internal links must have rules, but external links must not require rules.
In order for the team to operate as a whole, we have formulated many rules at work. Work has rules for the probability of work, internal links have rules for internal links, and external links have rules for external link release. With these rules, we can work and manage smoothly. It became very easy, but it was precisely because of these rules that I fell from the sky to the canyon! Summarizing the failure experience, we can see that excessive, single, regular, and artificial internal and external links are one of the main reasons for the website to collapse overnight.
4. Excessive word-of-mouth promotion triggers Baidu’s manual intervention
Although our hospital website is also promoted by Baidu, the intensity has not been very strong. However, since the website was harmonized, in order to maintain the number of patients, we have increased the amount of Baidu advertising expenses. I think this is what Baidu hopes. Effect. As the saying goes, people are afraid of being famous, pigs are afraid of being strong, and big trees attract the wind! What's more, you are still a corporate website! Although we can't find evidence of Baidu's manual intervention, I think there must be factors in this regard, because I have a friend who works at Baidu in Baidu bidding promotion business! She talked to me about it!
5. Original content is the only trump card that keeps the Internet from falling.
It can be said that all our content is copied from the Internet. Our daily work is to copy, modify, and paste. There is no originality at all. It is difficult to say whether we can reach 30%. This also lays the foundation for the future decline of IP. Hidden danger! Therefore, I hope everyone will not be too lazy to be original when making websites. At the very least, they should have more than 30% fake originality! Otherwise, it will be difficult for your website to get up!
6. When the sun is in the middle, there will be losses, and when the moon is full, there will be losses. There is no eternal winner in the Internet.
This website used to be our pride, but because we did not have a sense of crisis in times of peace, it led to today's ending. At the same time, this also confirms the philosophical law of the development of things. When the sun is midday, there will be losses, and when the moon is full, there will be losses. Building a website is like surfing. You will die if you don't change, and you will die if you don't change well. Therefore, we must always maintain a sense of crisis in the process of building a website. We must work hard when we are frustrated and don't be proud and complacent when we are proud!
Okay, let’s just write this article for now, and then I will gradually expand it and share it with you. I hope that what I wrote can inspire everyone! Finally, let me promote my website http://www.bsooo.net/ ! I wish everyone success as soon as possible!
Thanks to Bishuo Slimming Network for your contribution