Baidu's market share is getting bigger and bigger, and netizens are turning around Baidu every day. Webmasters had no choice but to stick to Baidu. Baidu Snapshot, as a "thermometer" that reflects the situation of the website, bears the important responsibility of conveying information to our webmasters. But the message has been conveyed, can the webmasters successfully interpret it?
Today we will explain to you what information is contained in the snapshot. First of all, I must solemnly explain that the following interpretation is entirely based on my personal understanding of the snapshot and is not an official explanation, so deviations and errors are inevitable.
Interpretation 1: Read the spider crawling frequency from the snapshot time.
I believe every webmaster knows this very well. The time and frequency of website snapshot updates are related to the frequency with which search engines crawl website content. If website snapshots are updated frequently, it at least means that search engine spiders will visit the website frequently.
Interpretation 2: Snapshot time and current weight.
It is often seen that the snapshot is from one month ago, but the ranking is higher than the website that took the snapshot the next day.
Take the search results for the keyword "Jiangxi SEO" as an example. Xiaobo is currently ranked second, and the snapshot is from April 1. But the first snapshot is still on March 24th. What is the explanation for this?
Personally, I think that whether snapshots are updated frequently or not not only reflects the spider crawling frequency we interpreted before, but also reflects a trend. What this trend shows is that according to the current rules of search engines, the website has been recognized by spiders. If the website continues to develop according to this trend while the rules remain unchanged, the weight of the website will gradually increase and the ranking will also go up.
Interpretation 3: About snapshot date rollback.
Normally, the dates of snapshots travel in the positive direction. Of course, there will also be stagnation or slow updates. This is due to problems in website construction or operation methods.
However, it is a more serious problem when a website encounters a snapshot date rollback, which means that there is a problem with the website itself. Maybe it’s a lot of duplicate content, or maybe the website is being hacked or something that affects the user experience. At this time we must be alert!
Interpretation 4: Why do the snapshots obtained by searching for different keywords have different dates?
Some websites will have this situation: when searching with different keywords, the snapshot dates of the homepage of the same website are different. If any webmaster encounters this situation, don't worry. This is not a sign that search engines will attack our website. It's just that the snapshot times of different servers are different.
Everyone knows that Baidu has many servers, and different keyword data is placed in different servers. Doesn’t this make this question easy to understand?
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