Whether it is website construction or website optimization, content is indispensable, especially original content. But unexpectedly, although they have been emphasizing that "content is king" and many website builders and optimizers insist on originality, the website weight improvement and optimization results are not satisfactory. Some articles may even be written with great care, but search engines just don’t include them, or they may be retracted after being included. On the one hand, these phenomena show that search engines like originality, but even originality is divided into three levels. With the continuous deepening of data retrieval technology, search engines are now not only able to perfectly identify pseudo-originals, but are also able to judge the quality of originals to a certain extent. It's just that this quality judgment standard comes from search engines, and it's just close to the real article quality, and the judgment standards of different search engines are different.
1. The content is relevant and consistent with the theme of the website
Relevance is a principle that must be followed in website construction, and the same is true for original content. Even in the same industry, search engines have to face a vast number of websites every day, and it is a problem which websites should be ranked at the top. There are many factors that determine the weight and ranking of a website, such as link quality and quantity, website structure and keyword layout, etc. Relevance is a very important factor. The search engine of a website with higher content relevance will think that the theme is clear, and the relevance is not just related to one column and one article, but to achieve as many content-related topics as possible. Therefore, only original content around the theme is high-quality content that is in line with search optimization, and only in this way can the originality and optimization effects be maximized.
2. The language is smooth and logical.
Trendy words or paragraph order can certainly attract more attention, but not all languages can be effectively recognized by search engines. If in the original work, we use too many words or word order that the search engine cannot easily recognize, the search engine may mistakenly think that the quality of the article is not high and will not include it. This is an unintentional mistake, as long as you pay a little attention to it. avoid. There is also artificial optimization cheating, which involves inserting a large number of keywords into the original content, resulting in illogical and confusing article paragraphs. Many people think that search engines can only identify fake originals and cannot judge the quality of articles, but this is not the case. When writing original work, you must first have a clear idea of the concept and context of the entire article, and then carefully polish the details.
3. Reasonable use of images in speculative searches
Compared with the naked URL or anchor text link in the middle of the article, building links by inserting images in the middle of the article is actually more conducive to website optimization. You must know that although the picture cannot be expressed explicitly, the picture must have a link path. The more times an article is reprinted, the more external links will increase accordingly. Moreover, the links obtained in this way are not only more quantitative and high-quality, but also highly stable (unless they are particularly careful, generally no one will think of inserting pictures. is for link building). Search engines also prefer pictures, and configuring pictures for a given text at least shows that the author takes this matter seriously. Moreover, the ALT expression of pictures is also a good way to increase keyword density and strengthen keywords.
4. Be polite and avoid discussing sensitive topics
Any matter can be more successful only if it combines the right time, location, and people. Reader magazine seems to have a principle for using articles: no sensitive topics should be involved. No matter how powerful the search engine is, it is still under the management of the regulatory authorities, and the search engine itself has a special filtering vocabulary. If the purpose of original writing is more to improve website weight and keyword ranking, then try to avoid sensitive and hot topics. The author believes that original content based on optimization should be based on the "three no's" principle, that is: no discussion of rectification, no relevant erotica, and avoidance of negative information specific to a certain search engine.
5. Seek victory in differences and persist in innovative ideas
One thing is for sure, search engines like novelty, especially some domestic search engines are very curious, and good titles can also attract search engines. Even if an article has unique arguments and informative content, if the beginning and end, as well as the title are too similar to other content, it will not be indexed and included. For example, something like a brief analysis, discussion, etc., titles and writing methods that are too regular are difficult to arouse user interest and cannot stimulate search engines. But this does not mean that the article should be written in a bizarre way, but that it requires innovative viewpoints and innovative ideas. For example, when writing an article based on original content, several perspectives can be interpreted from different angles and directions, and the article is sublimated through unique thinking again and again.
6. Continuous improvement and quality cannot be deviated from
Original writing is definitely not a pile of words. Even for website ranking, it must deliver more value. Doing a good job in website optimization is also a way to achieve a good user experience, so the purpose of originality cannot be just for search engines, but also around users. What is now known is that search engines have included part of the user experience performance into the scope of website weight assignment. For example, the number of reprints of article content, the relationship between keyword ranking and clicks, as well as browsing depth, page access lag time, etc. In other words, articles with good user experience and websites recognized by users are more likely to be recognized by search engines. The pursuit of quality and excellence is always an undeviable principle in website construction, content originality and website optimization.
Content is king in website construction, and original writing should be optimized well! Content is the soul of the website and the basis for search engines to survive. But search engines are not human beings after all. They are full of emotions and subjective cognition. Therefore, when writing original works, on the basis of taking into account the user experience, and consciously creating original works around the purpose of website optimization, it becomes a shortcut to successfully implement website construction, production and website optimization. . Professional website construction company Yinhang Technology ( www.joyweb.net.cn ) believes that no matter what the purpose of original writing is, quality cannot be neglected. Moreover, search engines will basically like websites that users recognize and like. Because regardless of business behavior and operating interests, the ultimate goal of search engines is also quality value and user experience.
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