SEO optimization is the process of re-examining and designing every aspect of the website from structure to content. It is a necessary stage to gradually develop the previous casual website building style into a formalized, process-oriented and detailed direction. Since we all know the importance of search engines for websites, proper optimization for them is a link that cannot be ignored in the website construction process. However, SEO optimization is not something "big and empty" as many people imagine. On the contrary, it is composed of many details. What is required is that we grasp and optimize every detail of the website to finally receive optimization. effect. In the optimization process, there are five details that we must attach great importance to and strictly implement:
1. Whether the structure of the website program is concise and optimized
As we all know, the working principle of a search engine is to send its army of spiders to crawl websites on the Internet, and collect and rank fresh content judged to be valuable and provide it to users. Therefore, spiders crawling websites is a search engine. The first step is to judge the weight, include the number, and update the snapshot. In this sense, we want to allow spiders to have a smooth crawling experience on the website, instead of making it difficult to crawl the content naturally.
This involves the structure of the website itself. Only by using mature, concise and optimized programming can we better adapt to the crawling characteristics of spiders and enable us to better understand the structure and content distribution of the website. This is what we do for SEO optimization. Issues that must be considered beforehand, so designing a simple and excellent program is a necessary prerequisite for our optimization.
2. Whether the transition between title, description, column, and content keywords is natural
Keywords are the focus of our optimization work. How to rank related keywords at a higher position is the constant pursuit goal of SEO optimization. In this regard, it is necessary to carry out optimization according to the priority of keywords within the entire scope of the website. Layout and optimization, for example, the title mainly highlights the main keywords, the description uses main keywords and popular keywords, and the columns and content transition from popular keywords to long-tail keywords.
Keyword setting is one of the key points of optimization. Selecting appropriate keywords is the first step. The second step is to arrange these selected phrases in order of priority, especially from title to description to column to content. Where block optimization is required, the transition of keywords must be natural and smooth, and must not cause the suspicion of stacking. At the same time, natural transitions also have practical significance for website users, making it easier for users to read and understand the website content naturally, and search for it. required content, etc.
3. External links are not about the quantity but about the quality.
External links are a method that plays an important role in website SEO optimization for improving website weight and keyword ranking. For optimization workers, building a series of external links for the website is one of the focuses of optimization work. However, many people often fall into a misunderstanding when optimizing. They mistakenly believe that the more external links, the more effective it will be in improving the weight and ranking of the website. This is not the case.
When the website's external links reach a certain number, its role will enter a bottleneck period. At this time, what is needed is high-quality external links to drive breakthroughs. Therefore, quality must be highly valued and strictly implemented. Quality mainly reflects Whether the other party's weight is high, whether it is highly relevant to your own website, whether the website's inclusion and snapshot conditions are ideal, etc., these high-quality external links are obtained through exchange or purchase, and they need to remain stable to continue to play a role.
4. Does the internal design of the website provide clear guidance to search engine spiders?
As mentioned before, search engines rely on their spiders to crawl and update website content on the Internet. The way for an excellent website to improve its search engine friendliness is to continuously optimize the website's guidance function for spiders and use Various methods that can help spiders crawl and increase their understanding of the website to better crawl the website content are important methods to improve the purpose of SEO optimization.
In this regard, we can make great use of site maps, related content call plug-ins, ROBOTS.TXT, SITEMAP and other tools that help search engines better understand the website structure and content distribution, and play a guiding role in spider crawling, thereby further improving search results. Engine friendliness to achieve better optimization results.
5. Resolutely avoid and put an end to malicious optimization behaviors that deceive search engines.
For search engines, whether a website has a good credit record is an important basis for giving it weight. As we know, if a domain name has been punished by search engines before, then it is often necessary to use this domain name to build a website again. Taking a longer time to spend the search engine's inspection period is a punitive behavior of the search engine against the website's past dishonesty record, and has a very serious negative effect on the optimization of the website.
Therefore, in the process of SEO optimization, in order to ensure the optimization effect and prevent the website from being negatively affected or even punished, it is necessary to avoid and put an end to cheating behaviors from the beginning, such as purchasing black links, using illegal jumps, and using inferior brushes. Keyword methods, etc. Once these negative methods that violate search engine rules are discovered, they will inevitably be punished. The negative impact of this penalty on website optimization is not only serious but will last for a long time. This is the reason for every website owner. Optimization workers must face it seriously and resolutely avoid and put an end to it. This article is reproduced by the Breast Enlargement Essential Oil Network http://www.fengxiongyes.com/ . Please keep the link.
Thanks to yaohuib for his contribution