Some people always wonder why other people's websites are always ranked first, why other people's websites have so much traffic, and why other people's websites have such high conversion rates. Is it true that others are better than us? Is it true that others have methods that we don’t know about? I don't think so. The technology of SEO is already very transparent on the Internet. There are SEO information everywhere, so we can all understand and master the general methods of SEO. So why are we still inferior to others? detail! ! As the saying goes: "Attitude determines everything, details determine success or failure." Others are better than us simply because they are better and more refined than us in details. As long as we do a good job in the details we forgot, we will not lose to them. So what are the details of the website that need to be paid attention to?
1. Page layout and color matching
The layout of some websites is quite messy. Once you enter, you feel like you are at a loss. You can't find what you want at all. There are advertisements everywhere. Users of such a website have only one idea, which is to fork it, and they will never come back again. Therefore, we need to have a reasonable plan for the layout of the website, such as which sections are specially used to place advertisements, which sections are specially used to put friend links, which sections are used to put important content, and which sections are used Provide users with leisure and entertainment, etc. Only by properly planning each section of the website can users quickly find what they are looking for. Such a website is valuable to users. Then there is the color matching of the website. Although the color matching is not ugly as long as it is not ugly, I think carefully matching the colors of a website can give users a different feeling. For example, the pink color used in the mother and baby station will give users a very warm feeling. Another example is a website that sells sports goods. The use of red and black colors will give people a feeling of excitement and passion.
2. Optimization of website structure and website content
The website structure should be as flat as possible, which is easier for spiders to crawl. Try to use breadcrumb navigation for navigation, and create a first-level classification, a second-level classification, etc. This will not only facilitate spider crawling, but also give users a good experience. Then there is the content of the website, pay attention to stop words and noise. Stop words are words that have no real meaning, such as "的", "地", "德" in Chinese, "the", "a", "to" in English, etc. These words have no real meaning, so they are very important to the page. The topic has little impact, so we should use these words as little as possible in the content. So what is noise? Noise is copyright statement text, navigation bars, advertisements, etc. Take common blog navigation as an example. Navigation content such as article classification and historical archives will appear on almost every blog page. However, these pages themselves are not related to "category" and "history". These words have nothing to do with each other. Noise will affect the theme of the web page and affect the judgment of search engines. Therefore, we must try our best to eliminate noise to help search engines determine the main content of the page.
3. Optimization of website link weight
Nowadays, the logo address of many websites is the address of the home page, and then the text in the ALT is the keyword of the home page, but there is another navigation called "Home Page" in the website navigation, and the address is also the address of the home page, or even The address of the copyright statement is also the address of the homepage. In this way, there will be at least three places on a homepage that are the address of the homepage, but the anchor texts in the three places are different. This will easily disperse the weight and make the search engines unclear about what the homepage of your website is related to. . A relatively simple way to deal with it is to choose one of the links that you think is most relevant to the homepage topic and keep it, and nofollow the other links, so as to prevent the dispersion of weight. This method can also be used in other parts of the website, such as contact us, shipping information, etc. These pages do not need to be crawled by search engines at all, nor do they need to participate in the calculation of weight, so nofollow can also be used to prevent them. Transfer the weight, or block these pages in the robots file. Another point is that if you want to increase the weight of a certain page, you should use as many internal and external links as possible to point to that web page, but you should pay attention to diversifying the anchor text as much as possible.
4. Use of small buttons
Some websites display many products on one product page, which can be dragged across two or three screens. This is very troublesome every time the user drags the mouse to the bottom and then to the top. In this case, you can create a small button at the bottom of the page. When the user drags the mouse to the bottom, click this button to return to the top of the web page, which makes it much more convenient for users to use.
The above are some details that I personally think are important. If there are any omissions, I hope you can add them.
This article was published by Li Hao, editor of Stand-alone Game Network ( http://www.91danji.com/ ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
Thanks for the single-player game contribution