I have read a lot of articles about local portals recently, such as development prospects, operation and promotion, etc. In fact, local websites have been the focus of personal webmasters in recent years. They are also the popular trend of future network development that everyone is optimistic about, and it is also the Internet The last piece of virgin land that has not yet been conquered has led many webmasters to enter the field of local websites. In view of this blind situation of swarming, I think it is necessary to analyze the current situation of local stations, reduce the blind energy and time investment of webmasters, and choose Do the right thing, instead of always being a vanguard who blindly rushes to the front and makes sacrifices, while the fruits of victory are stolen by the interest groups behind you who step on your corpse and advance. It is the result of a wasted effort, so for I think it is necessary for everyone to know this issue before starting a local website. In fact, it is not easy for local stations to make money, and they also face huge risks.
Huge risks faced by local portals:
1. The strength of your competitors. For example, before building a website, you must first evaluate the domain name that you intend to use as a local website. Do you have a very advantageous domain name? If not, you may end up making a wedding dress for others, because You have not considered that a good domain name has a good user experience and brand effect. If the current local website has a good domain name and is very powerful, you will definitely lose the competition.
Secondly, your opponents have strong resource advantages, such as local hotlines. Such websites are generally websites operated by local telecommunications. They have strong support and advantages in funding, content, and environment. How can you compete with them? So you If you enter, you can only wait to die.
2. Lack of content and copyright and other disputes. Local portals need to collect information, but personal websites or small teams do not have the manpower and energy to collect information. This aspect happens to be the strength of local news networks, so the source of content is personal local websites. The biggest flaw also determines the inevitable strength of local news networks, so personal local websites are restricted in many places.
In addition, local websites run by individuals are not allowed to post news content. You should know that personal local websites do not have the right to interview or publish news. Reprinting news is firstly illegal. Secondly, reprinting news from news networks will constitute a copyright issue.
3. Issues related to forums and blogs.
Everyone knows that speech is relatively free on the Internet now. Freedom does not mean that you can publish dirty or illegal information at will. Sites such as forums and blogs need to apply for relevant certificates, which is very troublesome and may not be possible. It can be done, and if illegal information appears in a forum or blog, and the administrator fails to delete it in time, causing a bad impact, the consequences will be serious, ranging from a warning to closing the website.
The Internet is a media, and it is an increasingly important media in modern society. Most countries have always controlled the media. The Internet is a double-edged sword. Control is a good thing, but the control of the Internet depends on technology and policy. , are difficult to carry out scientifically, effectively and with evidence, which makes many local portals have to face an important problem in their development: huge investment may cause the website to be shut down because of a certain article.
Of course, if the management costs and financial issues involved in business promotion are not kept up, it will also lead to the demise of individual local stations.
In short, it is difficult to build a local website, and it is even harder to make it stronger and bigger, especially because the policy of local portal stations is very strong. In this case, the only way for local websites to survive is to further segment the market. Those who plan to do real estate must establish a separate one. Website, then you will have the only hope of survival, but what is the benefit of that small profit? It is simply a waste of time, money, and energy. In the end, the personal website that can survive can only be worth tens of thousands of points. How many? In fact, the website operated by the company is not easy either.
So what we see now is that many large-scale local websites have relatively good backgrounds or their own resource advantages. Otherwise, they can only operate very carefully, entertain, stick to it, and wait.
To sum up, it is difficult to grow a personal website, and it is even more difficult to build a website like hao123 now. Personal webmasters should carefully examine their own advantages, whether they are suitable for website development, whether they have resource advantages, and whether to persist or give up. Knowing myself, I have always felt that it is wise to find a high-paying job in reality. Don’t have too high expectations when building a website. In fact, I set up a street stall in real life and build a better one. Selling some fruits at a location is more profitable than running a website.
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