Anyone who does SEO in the medical industry knows that the competition in online marketing in the medical industry is very fierce. Let’s put aside SEO first. From the perspective of Baidu promotion alone, sometimes the PPC cost of a keyword in the bidding ranking is as high as one or two. Hundreds! And the competition regarding SEO is no less difficult. In order to optimize a keyword, sometimes we have to spend a lot of manpower and material resources to rank!
However, competition will never be the end! How to let SEO break the ice in the medical industry? Yu Muqing has summarized the following points during several years of medical optimization work:
1. About website title and keywords
1. The website title needs to be determined based on the previously planned website content. There is obviously a big difference between the title settings of hospital brand websites and disease-specific websites!
2. Set the title and keywords according to the financial and human resources of the hospital (medical company). For example, for a keyword like "Shenzhen Men's Hospital", the promotion cost on Baidu is as high as more than 100. If it is just a small hospital or small outpatient clinic in a certain district of Shenzhen, with just one or two optimizations and edits, it is obvious that it can be promoted from a single disease type. Start with a website and give up on such highly competitive keywords.
2. About the content
1. In the early stages of website establishment, you must stay away from collecting content. For medical websites, it is obviously unrealistic to create original content, but pseudo-original content is also necessary. In particular, it is obvious to all that Baidu has recently intensified its crackdown on collection websites and favored websites with high quality and original content.
2. Internal links do not need to be set by the program and must be added manually. The internal links set by the program are too rigid in keywords and difficult to control, which is not a good thing for the overall construction of the website!
3. Don’t overestimate yourself. You should do more regional keywords instead of nationwide keywords without purpose. The medical industry has its own particularities. Too much traffic is not necessarily good. Accurate traffic can bring high conversion rates! Of course, if you are confident that your hospital will become famous across the country, you might as well try to create national keywords.
3. About website external link construction
1. Combine external link building and promotion marketing. External links are very important for the development of the website. However, when we are doing external links in the medical industry, we must not do external links just for the sake of external links. Instead, we should pay attention to combining them with promotion and marketing, so as to maximize the benefits. A good promotion and marketing platform can also provide high-quality external links, such as news source soft articles, classified information platforms, B2C websites, Q&A platforms, etc.!
2. External link construction should be extensive. Why should it be widely used? After some medical SEOers catch a high-quality external link platform, they will desperately build external links on this platform. It may increase the weight of the website in the short term, but once the external link platform is demoted or even Being K’ed will also have a fatal impact on the website!
Okay, the above is Yu Muqing’s article on the issues that need to be paid attention to when doing SEO for medical industry websites. It is written in detail. It is a summary of my many years of experience in doing medical SEO. If you have any objections, please don’t criticize me. The article is published by Shenzhen Andrology Hospital http://www.szfk120.net/ . It is first published in A5 format. We respect the fruits of the author's labor. Please keep the URL when reprinting!
Editor in charge: Yangyang author Yu Muqing’s personal space