Recently, in some medical QQ groups, I often see some friends who have just started working in the medical industry asking how to optimize the keyword quality in Baidu bidding accounts. This is also a problem that many novices will encounter. I also encountered it when I first started to contact Baidu bidding. Had many similar problems. I remember that I also summarized an article about the quality of Baidu bidding keywords before, "Improve the quality of keywords to get more potential customers!" Through the continuous accumulation and verification of work experience, I now have a deeper understanding of Baidu bidding. Today I will once again make a more comprehensive personal summary focusing on the optimization of "Baidu bidding quality".
What is quality?
Currently, in the keyword management interface, the quality is scored based on 3 stars. 3 stars means excellent, 1 star means bad, and 2 stars is the initial value, which means good. Quality is a comprehensive indicator for evaluating the quality of keywords in search promotion. The higher the quality, the better the quality of the promotion, and the easier it is to win the attention and recognition of potential customers.
What are the factors that affect quality?
Factors that generally affect quality mainly include: confusion of units within the account structure, and inconsistent keyword parts of speech within the same unit. The correlation between keywords and creative ideas is low, and the correlation between keywords, creative ideas and target URLs is poor. The creativity has no popularity or the popularity is unreasonable, the creativity is bland and unattractive, and wildcards are used together, and the creativity is not smooth.
How to optimize quality?
Rationalizing the account structure: classifying parts of speech, transferring low-quality (1-star) keywords with the same part of speech, and writing new ideas.
Keyword planning: Write creative ideas around the themes expressed by the keywords in the promotion unit, describing innovations to enhance creative appeal. Find the keywords that best suit your promotional message through keyword recommendation tools or other keyword development tools.
Creative writing: Reasonably insert wildcards into the creative title and creative description content to make the keywords popular. Don’t just use wildcards in the title; the creative description can be popular multiple times in a reasonable and reasonable manner, but do not use wildcards together.
Many friends who are engaged in Baidu bidding for private hospitals have always been confused by the problem of low quality. After encountering a problem, they cannot find out the reason. Some even do not care about the quality issue at all. When the superiors check the data, they will be caught off guard and rush to find the reasons and solutions. Of course, by then it is too late.
The article is not written casually, nor is it rhetoric. I hope the article will be helpful to you. I have always hoped to make more friends who are engaged in medical treatment. I welcome everyone's advice and exchanges.
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