Baidu's update on May 20 undoubtedly shocked many small and medium-sized webmasters. Is it the emergence of new rules, or is it shifting the weight more towards large portals? Personal websites have plummeted, and old websites disappeared overnight. . What does this foreshadow? Are small and medium-sized webmasters going to be strangled in their growth stage? Binary holds its own point of view and makes the following analysis:
1: This update cleans up redundant information
For small and medium-sized personal websites, originality and pseudo-originality or even collected data are far from proportional, and the share of originality is low. Although Baidu has indexed before, it is entirely because of the proportion of original content in the home. However, this adjustment is to clean up redundant information, so it will clean up the content that has been included for a long time and is highly repetitive, so it will inevitably cause personal websites to lose weight. The ranking is lowered, but it is just a fluctuation in the ranking, and the ranking may be restored soon. After all, it is a content-based cleanup of redundant information in the entire industry. The large portals collectively rank high only because of their own weight, and the redundant information has not been cleared away.
2: Identification of pseudo-original technology
Originality and pseudo-originality have always been a struggle for small and medium-sized webmasters. Is it better to be original or pseudo-original to achieve the greatest benefit optimization, but in the end, content is king. A large number of pseudo-originals on personal websites have been identified by search engines after further technological changes, which is also one of the reasons why the website rankings have plummeted. In this update, we can also see that some personal websites have not been demoted, and even slightly increased. After observation, it is not difficult to find that most of the websites are working tirelessly to create original works. Several people around me This is how the webmaster behaves.
Three: Algorithm adjustments
Based on algorithm adjustments, due to the huge workload, the search engine currently only makes adjustments to large portals. Small and medium-sized personal webmasters are still in the process of adjusting information. After the task is completed, the ranking will naturally recover, but no matter whether it is high or low, it will not be the "red thread" phenomenon today. Personally, I think that Baidu may be more inclined to adjust the search based on human nature. Who should the original content be shown to? Adjust the algorithm based on human nature.
Four: Decline in the ranking of old sites
Due to the large number of old site indexes, the data was not updated in a timely manner during Baidu's internal adjustments, so there is no trace of the old site's ranking today. If there is no long-term cheating, the ranking will be restored soon after this update.
Five: Cleaning up external links
For small and medium-sized webmasters, the quality of external links may not be very high. As a result, Baidu has concentrated on cleaning up some low-quality external links, which has caused a decline in rankings. It may be that the cleaning mode is set as a tool to prevent mass posting, and the suspicious or low-quality external links are cleaned up to improve the website ranking in a greener way.
The above opinions are the conclusions reached by Binary Network (Shijiazhuang SEO http://www.seebk.com ) after analyzing this ranking. Please point out any discrepancies. Webmasters, there is no need to be anxious. How can you know that a blessing in disguise is a blessing in disguise?
Author binary network personal space