Recently, many friends who watch the SEO Gusu blog have reported that the word website architecture is mentioned many times in the article. A reasonable website architecture is needed to support SEO optimization and user experience, but there may not be a dedicated space to support the website. The architecture is explained, so everyone does not understand it very well. Today I will write an article specifically for this in response to feedback from my friends. Let me share with you how to build a website structure that is easy to be indexed by search engines and ranked by SEO.
Website architecture has been a specialized profession for a long time, WEB website architect or other terms. In short, it is a specialized discipline, and many large Internet companies will have such staffing, and its status is very important. Because website architecture almost affects the fate of the website. I have also read related books on SEO Gusu, and combined with so many years of practical experience, here I will use the structure of the SEO Gusu blog itself to discuss how the author simply built a blog that is easy to include in search engines and SEO rankings. Website architecture.
Generally speaking, I think website architecture is mainly divided into three elements. First, it is easy for search engines, which includes making it easy for search engines to include web pages and crawl web pages, and have a good ranking in SEO. Second, it is easy for user experience. Users are comfortable using the website and can easily complete their needs. And complete the established transformation of the website itself. The third is the creation of website brand. A good website structure can convey the brand's promotion inadvertently. Let the brand be inadvertently implanted in the user's consciousness. Of course, this should be integrated into the search engine and user experience itself.
This article mainly discusses the website architecture in terms of search engines and SEO. Other aspects such as user experience will be explained in detail in future articles.
1. First check whether the website URL is static, and try to choose static URL. If you really can't ensure that you need to check whether the URL is too long, try to streamline the routine as much as possible. Check whether duplicate pages are generated due to changes in local parameters of the URL. Is there an infinite loop within the web page? If necessary, please correct them one by one. Readers can view all URL addresses of SEO blogs.
2. Is the website navigation clear and flat enough? Whether any page within the website can be reached in no more than 3-4 clicks from the homepage. The author can try to check the SEO blog to see if there are pages that still cannot be reached after 4 times.
3. Breadcrumb navigation settings. Whether the breadcrumbs are configured and clear enough. Breadcrumbs help users understand where they are. If you are unclear about the noun, please use Baidu. The author's blog does not have special breadcrumbs, but there are categories on article pages and list pages: this setting can help users specify which column they are currently in. The author has not set it up specifically because the blog structure is relatively simple. If it is a large site, it is necessary to set up a dedicated breadcrumb navigation
4. Whether the main content of the website can be crawled by search engines. For example, search engines cannot see content that requires logging in to view. Whether the iframe tag that is not conducive to crawling is used, whether Flash is used as the main display channel, these structures that are not conducive to search engines need to be corrected.
5. Whether the website has good internal linking capabilities. Many times a website with good internal links can help search engines index more content. And the weight transfer is more balanced.
6. Are there too many links on a single page? Generally, search engines recommend that the maximum number of links on a page is between 100-150. Too many links will be detrimental to crawling. Of course, if your website weight is high enough, or the page weight is high enough such as the homepage It can be increased appropriately.
7. Is the web page code style concise and refreshing? Generally we recommend that a page size be controlled within 100K. Although it is now possible to crawl very large web pages, it is not recommended. And if the code is too long, it will affect the opening speed. This is also one of the effects of ranking.
8. Whether the H tag is used properly. Search engines, especially Baidu, will pay enough attention to enhanced tags such as H tags and B tags, so these tags should be reasonably used in web pages for enhancement. But remember to overdo it. There can only be one H1 tag per page.
9. Add an appropriate amount of interaction to help the website increase its popularity and ranking. Such as sharing, subscribing, recommending, liking, commenting, and leaving messages. The addition of these interactions is very beneficial to the ranking of the website. Readers can carefully check SEO Gusu’s blog. There are many such interactions reasonably arranged in the blog.
10. Some of the main common settings have been mentioned, but because the properties of the website are different, each website has its own different situations, so they should be treated separately. For example, corporate websites and shopping mall websites need to focus on many specific details and handle them separately. Breaking it down is a big science. The author has limited space here and can only talk in general terms.
I hope you will understand everything after reading this article and go check your own website. Modify and build a website structure that is easy for search engines to index and SEO to rank.
This article is provided by the editor of SEO Gusu Blog | Suzhou SEO expert. The blogger QQ: 454420566, looking forward to making friends all over the world! SEO promotion and marketing group: 35333294, you are welcome to join!
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