As we all know, in the past few days, the Baidu 520 incident has occurred in the SEO world. From the A5 forum to the webmaster forums of all sizes, it has exploded. Many webmasters even thought it was the end of SEO. Personally, I think that Webmaster, you must learn to be calm when doing SEO.
1. Calmly deal with Baidu algorithm modifications
Regarding the modification of Baidu algorithm, I believe many old webmasters are not surprised. This is a normal phenomenon. Generally, Baidu will have a major algorithm update every few months. Do you still remember the major update during the Chinese New Year? Baidu has greatly reduced the external link weight of forum signatures and blog replies. To know how to do Baidu rankings, you must learn to be calm, calmly respond to changes in Baidu's algorithm, and do the following: (1) Insist on original content. The originality of content is increasingly important to Baidu. I believe everyone must understand it. (2) The update frequency and quantity must be stable. This is not difficult to understand. For example, if you publish 5 original articles every day at 10 a.m., then you should always update your website with this quantity and time every day. (3) External links continue to increase steadily. External links are still very important for rankings. However, external links should not be done crazily on certain days and then not done after a few days. You must also maintain a continuous and stable increase. (4) Extensively publish external links, and avoid being too single in external links. Just like the big update a year ago, the rankings of a group of sites that relied on external links from forums plummeted. The breadth of external links is still very important. Do some external links (not too many) for various categories every day, such as forums, blogs, classified information, Q&A, friendly links, etc.
After achieving the above points, I believe that no matter how Baidu changes its algorithm, our sites will be very excellent. Baidu will not abandon excellent sites, so don't worry.
2. Calmly deal with the period of website ranking stagnation
As a webmaster, you must be calm about the ranking of your website. Don't be overjoyed or sad because of the ranking. You should take it easy. For a new website, we must all have great hopes, but for the stagnation period in rankings, we should be fully mentally prepared. At the beginning, we insist on injecting content into the website, and external links will steadily and continuously increase, and possibly search The engine will slowly give out some rankings, but when it reaches a certain level, for example, our website ranking has entered the second page, we find that sometimes, if we continue to operate as usual for a month, it will be difficult for the ranking to rise, maybe even 2 months. In 3 months, we should face the stagnation period in the rankings more calmly. Think about the websites in front of us that have put in more efforts than us, and have better external links and content than us. Naturally, it will definitely not be a day or two for us to surpass them. Damn it, when we insist on being unable to surpass these excellent websites for a long time, we may need to buy some high-quality external links at this time, such as high-quality government external links, portals, news websites, etc.
This article is originally created by Changwei, first published on A5, website: http://www.shoulian88.com/ Please indicate the reprint, thank you!
The author's personal space