The recent upgrade of Baidu has had a great impact on many websites. Over the weekend, I analyzed the reasons for the revision of Baidu, which requires more quality, content, and structure of the website.
Now analyze three factors:
First point, quality:
What is website quality? In terms of code, does your website have more than one code? For example, a js is called multiple times. Does it affect the website? Of course it does! The speed is much slower, and search engines take more time to process than others. Baidu defines it this way. When processing websites of the same level, the time spent is the same, and it is also one hour. Other web pages can process 300 articles per hour, but yours can only process 150 articles due to too high code volume or too much redundant code on each page. In the long run, this will of course be reduced a lot. From the perspective of meta description, it is meta information. Whether each page has repeated descriptions. Whether the meta description of the home page is also on the column page. Detailed pages appear multiple times and need to be written separately. The home page is the meta of the home page and the column page. It is the meta of the column page, and the detail page is the meta of the detail page. If a description of a drama appears in a music category, it definitely doesn’t match. We all know it ourselves, not to mention search engines that have been trained thousands of times.
So to sum up, use the tools to check whether your website has these conditions now!
To solve the first one, use js file and import. Do not write multiple times on each page. Commonly used js libraries such as jq should be used on the Google server to reduce the pressure on your own server.
To solve the second problem, use code to control it, and write the description of each page separately. Ensure that the meta information is accurate, especially the descriptions on the home page, column pages, and detailed pages should not have too many repetitions. According to the number of words recommended by Baidu, the number of repeated words should be less than 70 bytes (35 words), which is the entire description. 30%. Of course, it is best not to repeat it. Just write your website name and put it at the end, or what you want to focus on.
Second point, content:
Content is the value of your website. This is related to the growth of the website, whether the articles are updated in a timely manner, and whether the description text is properly arranged. Let me make a few points. First, website content must be updated in a timely manner. An article spreads very quickly, especially if it has a fixed source. If you don’t post it, others will. The speed of inclusion represents the efficiency of website update frequency. The first one to be included may not necessarily get a good ranking (there are other factors), but it is often original content. Second, keyword density. This problem has troubled everyone for a long time. How to reasonably arrange keyword density, how to insert it, and how to save time. After all, sometimes we don’t do that much. I think the following knocks can be done. , to filter personal pronouns. Use keyword substitution.
To solve the first one, if the source is a website, use detection tools and follow up as soon as there are updates. If there is a website with RSS subscription, it is better to subscribe directly. Set the time a little more frequently. If it is original, then there is no need to say anything. Just write it well and just upload it.
To solve the second one, let me give you an example and you will understand: "The Chinese version of the musical "Cats" is very popular! The performances are watched hundreds of times a day abroad on average! If you miss it, you have to wait for another year! It is the first of the four major musicals in the world. ! Its story is based on Thomas Stems Eliot's collection of poems, Old Possum's Tales of the Cats of the World and Other Poems. Please replace this paragraph with the musical "Cats". As follows: "The Chinese version of the musical "Cats" is a hit! The performances abroad are watched hundreds of times a day on average! If you miss it, you have to wait for another year! The musical "Cats" is the first of the four major musicals in the world! The story of the musical "Cats" Based on the collection of poems "Old Possum Tells About the Cats of the World" by Thomas Stems Eliot. In this way, it does not affect the readability of the article and increases the keyword density.
The third point, structure:
The website structure is not only the physical structure, but also internal links, navigation, etc. Some people like to divide the website into many levels, thinking that such classification is clear and easy to manage. As everyone knows, the deeper the level, the lower the weight of the website, because it takes spiders longer to crawl your website. We need to streamline the website structure and make it as simple as possible. Internal links are also very important. They can help you connect more "sources" to the pages you want. I won't go into the importance of it. I will talk about how to solve it later. In addition to the general navigation of the website, we should also have a breadcrumb navigation to inform the user where you are now. Otherwise, in addition to returning to the home page, the user can only click back on the browser. If there is a breadcrumb, the user can Access other pages on your website and move back and forth between them easily. The experience increases.
To solve the first one, use my website as an analogy: the directory is made in the following form: www.joyopiao.com/p/The column page defaults to index.html but do not display it, as shown below www.xxxx.com/p/index.html does not have www .xxxx.com/p/ Okay, p represents the name of the secondary column, which can be huaju, yingyueju, etc. The detailed page www.xxxx.com/ticket_123.html is the best, but please don’t visit it because my website has not yet been implemented due to technical constraints.
To solve the second problem, you need to reasonably arrange internal links on the column page and detail page. It is best to have internal links related to the performance, such as the same day, the same category, the same singer, etc., and highly relevant users. Otherwise, it will be a dead link. In addition, please use no follow on page links where you do not need to export weights, such as user registration, user login, website help, etc. Please remember it!
To solve the third problem, this involves technology. Generally, the home page > column page > inner page are placed below the main navigation, which is more obvious. The page the user is on should be highlighted to tell the user where they are.
In addition, there is also the user stickiness of website content, commonly known as repeat customers. Grasping these customers can also make Baidu rankings better. Therefore, it is also important whether the website structure meets the user experience, such as access speed, page beauty, functional soundness, etc.
Next, for the recovery of Baidu rankings, try to refer to the above factors proposed by Baidu officials, and optimize them in conjunction with the daily SEO work of other websites. Try to advance the website's ranking increase date as early as possible. It was first published by Dali, editor of Excellence Ticketing Network. Please indicate when reprinting, we recently performed a performance of the musical Cats. If you are interested, you can come to our website to take a look. I don’t need to tell you how to search. I have been writing the above content for a long time, and I hope that the link will be retained when reprinting it, otherwise I will not have the energy to write it next time. Thank you all, and finally I hope everyone’s website will be +++ better and better!
(Editor in charge: Yang Yang) Personal space of the author Damiao SEO Plan