-
When we are doing website SEO, one of the topics we may often talk about is external links. Everyone will focus on the construction of external links, but it may be the first time for everyone to hear about hidden links. It refers to unconventional URL links, but such links are indispensable in web pages, because the need to call pictures, CSS styles, js scripts, etc. needs to be achieved by hiding links, but these links are not visible anchor text links in the page, so Call it a hidden link.
So far, everyone is observing and researching to see how much impact hidden links have on rankings and website weights. Although there is no obvious statement now, we can judge from some performance of search engines and daily behaviors. Objectively analyze whether hidden links can affect the ranking of website keywords in the future. Before starting the analysis, we must first summarize with you what the general hidden links are.
Different categories of hidden links
Common hidden links include the following aspects: picture links, such as common picture hot links. Website A uses B’s pictures, so B’s domain name is a hidden link; JS and CSS links, general JS links are intra-site links. , but it does not rule out that there are links that call JS outside the site. Whether it is inside or outside the site, this is actually a hidden link; for links in E-mail, if there is a link in the email, the search engine will see it. This is also a common hidden link; RSS seed link. Nowadays, many people use RSS to subscribe to their favorite content. So, is the seed a valid external link? Especially for blogs; links after logging in. Some websites require logging in before you can see the content. Will the links in the content be regarded as links by search engines? Baidu-related domains, where the URL appears directly, are usually called Baidu-related domains. Do such links have any effect? Links in Flash, as we all know, search engines are not friendly to the content in Flash, but will the links in it be? The links in the form and the data in the form are the user's interactive behaviors. Do the links inside affect the ranking? Are links to advertising networks, links within advertising networks, and links to Google AdWords considered part of the algorithm?
Diversified link relationships of search engines
After understanding the above hidden links, the key point to share with you below is whether these links will be used as part of the calculation of weight. Personally, I feel that some of these links will definitely play a role in rankings. First of all, with the development of the Internet, more and more cheating methods are being used, so search engines need more ways to judge the relevance of the website, and they need diversified links. method, so it is likely to use user behavior, such as form data, data in emails, data in RSS seeds, and the number of times Baidu related domains appear. These are all closely related to user behavior. In addition, what appears in SNS Links, these are the links that users talk about every day. With the explosive development of SNS social networks, search engines are likely to gradually regard these as a basis.
Google tracks links from different places
In addition to the above points, Google has also been trying to interpret and track URL links that appear in different places. For example, links that appear in Gmail are generally tracked by Google. Under normal circumstances, when you click on the link inside, you will first see the tracking link. , and then there is the real URL path. In addition to security, the reason why Google does this is probably to pave the way and prepare for future rankings. In addition, search engines cannot see pictures, but search engines will acquire companies that specialize in image recognition and processing. There are new developments in picture color, type, facial similarity, etc., so there will definitely be a way to process pictures in the future. New breakthrough.
External links are a commonplace issue in our SEO. The core algorithms of search engines also rely on external links to a large extent. However, in an era when external links are becoming more and more diverse, search engines will definitely continue to expand the original core algorithms and mainstream them. The places where users often go and the issues they often talk about are taken into account. This is not only a change in the user's online environment, but also a gradual change in search engines. This article comes from L-Carnitine ( http://www.zxrj10.com ), please retain the copyright for reprinting, thank you!
Thanks to L-Carnitine for your contribution