Generally speaking, a website's long-term ranking in search engines depends on the webmaster's long-term efforts in SEO. Maybe your website structure is relatively fixed, but it is impossible for any website to never be upgraded. The reason for upgrading may be to make the user experience better or to be more friendly to search engines. No matter what the reason is, generally a large-scale revision of the website will have a negative impact on the SEO of the website, which can range from lowering a certain ranking in search engines to being K-ed or even directly plucked out. Here I will talk about my own experience to help you reduce the negative impact of website revision on SEO.
First of all, in order not to affect the user experience, do not modify the original page directly.
This is easier to understand. When modifying the page, there are still many users online on the website. It is inevitable that various errors will occur during the modification process, which will cause a poor user experience. It should be avoided, and if search engine spiders happen to crawl your website at this time, page errors will also have an impact on SEO. What should be done is to copy the webpage to be modified and change it to a name that others don’t know, such as the homepage index.php. We can copy it and change it to index2.php. When the modification is complete, it can be used to replace the original one. index.php is fine.
Second, treat changes to page markup with caution
This is particularly important. Everyone knows that search engines are sensitive to some special tags on the page, such as h1, h2, alt, title, strong and other tags. When we revise the website, they may often change it. The number of these tags on a page. For example, the title of the navigation module may need to use b or strong to emphasize boldness. This is good in terms of user experience, but search engines do not necessarily think so. It sees a page and suddenly Adding b, strong and other tags will make you suspect that you are deliberately targeting search engine SEO, so it is very likely that you will be demoted. Therefore, you must pay attention when revising the page. Don't add too many b and other tags. Don't add too many alt tags for pictures. You can do it step by step in the future. If you add too much suddenly, it will have a great impact on SEO.
Third, the revision of the navigation module text
The so-called navigation module text is the channel for search engine spiders and users to navigate the current page as well as the previous and next level pages. For example, the navigation of A5 is like this. Home page "Promotion" content page. When do you want to revise the website one day, I thought of it. Navigation text can actually increase internal links. Just change "Home Page" to your homepage keywords to increase internal link anchor links, such as "Webmaster Network" Internet Promotion "Content". Maybe you think this change is very small, but in From the perspective of search engines, your revision has a huge impact. You know, a relatively mature website usually has thousands or even tens of thousands of pages. Making this change is equivalent to suddenly adding tens of thousands of internal anchor links to your homepage. Such a sudden large increase Links, it’s strange that search engines don’t punish you. So try to make as few changes as possible here. Even if you want to change the navigation, you must change it manually, part by part in time periods, and never change it all at once. Of course, if your website has fewer pages, you can change them all at once, which will have little impact.
Fourth, make dynamic pages static
We all know that dynamic pages are not harmful to users, but it is difficult for search engine spiders to crawl dynamic pages. Therefore, for the sake of SEO, many webmasters will consider making all previous dynamic pages static. However, before the website was included, all dynamic pages were made static. This is equivalent to modifying all the URLs of the included pages on the website. It is inevitable that the website will be demoted by the search engine and the index will be reduced. The recommended method is not to do it all at once. Change all dynamic pages to static pages, but let the two types of pages coexist, and then do a 301 transfer to transfer the dynamic pages to the corresponding static pages. After the static pages are indexed by the search engine, the dynamic pages will be removed.
The experience I want to share this time is the above. I have also suffered from website revisions and deprivation of rights, so I will share my experience with everyone, hoping that everyone can learn from it and avoid making detours in this regard. This article was originally published by http://www.wuliangge.net and was first published on chinaz. Please keep this information when reprinting.
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