What are external links?
External links refer to anchor text links pointing to our website through other web pages or website homepages on the Internet.
Benefits of external links to the website
A wise saying that has been circulated on the Internet for a long time has made many webmasters know the importance of external links to the website. "External links are king." Although external links are not everything we optimize the website, they play a vital role in website ranking factors. Function, external links are divided into anchor text links and direct URL links. Anchor text links can quickly improve the ranking of a certain keyword of our website, while URL links can increase the overall weight of our website.
Operation of external links
The operation of external links is generally divided into two parts. The first part is high-weighted links, which is also one of the strategies that can easily be demoted. High-weighted links refer to links from authoritative websites or web pages pointing to our website. We can quickly increase the weight of the inner pages or home pages of the website through friendly link exchange, home page friendly link exchange, and internal page cross friendly links.
The second part is the resource station strategy. There are a lot of risks in the operation of the resource station. It is not recommended for novice webmasters to use this strategy. If it is not operated properly, the search engine will easily think it is cheating and demote the rights. However, the resource station can quickly improve our website. Increase weight. We can also publish our external links on blogs, forums, Q&A systems, etc.
How to ensure the inclusion of external links
1. Don’t be greedy (it’s best to have two links for each page, one link is the healthiest)
Some webmaster friends believe that making full use of resources and including multiple external links in each article has great disadvantages. The first is that it may cause search engines not to include this article, and the second is Deletion after inclusion will reduce the authority of the website. Thirdly, the weight of each link after inclusion is limited, which is not conducive to the optimization and ranking of our website.
Second, do not deliberately include website links in articles.
When making external links, you must not only ensure the weight of the external link page, but also ensure the readability of the article. The readability of the article here means that you should not deliberately add certain keywords, anchor text, or URLs to the article, which will affect users. Reading will be affected, and the search engine may judge it as a spam article, so it will not include it or delete it after it is included, or it will treat it as a spam link and not calculate the weight.
Third, ensure that the published articles are rich in content, readable, and of the best quality.
I believe that most SEOers know the importance of a high-quality article to the website or external links, and we should focus on the quality rather than the quantity of external links. A good high-quality article can provide dozens of external links than you can. Even hundreds of spam links can work.
The impact of invalid (deleted) external links on the website
Many webmaster friends, while working hard to build external links, ignore the impact that the deletion of external links will have on the website. When a large number of external links are deleted, the weight of my website will be reduced (downgraded). If The loss of a large number of external links is fatal to our website. When our external links are lost, we can only reduce the impact of deletion of external links by replacing the same amount or even more external links.
Summary: External links are the key to optimizing the website, so when we make external links, we must pay attention to the quality and stability of the links rather than the number of links. Only in this way can we stabilize the ranking of our website and facilitate long-term development.
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The author Can Ye’s personal space