I am eager to create a website, hoping to be quickly included by spiders. After it is included, you will once again look forward to a rapid increase in rankings. This is the mentality of every webmaster. Although this idea is good, if you are too eager for quick success and quick gain, it is easy to be strangled in the cradle by search engines. How to optimize a new website and avoid falling into the search engine sandbox? The traditional idea that content is king and external links are king is not completely applicable to new sites. New sites should achieve gradual improvement instead of rushing for success like the old site and sending out a large number of links and content every day. Otherwise, the result is likely to be to push the website into the whirlpool of the sandbox with half the effort. If the situation is better, it may not take long to escape. However, for a new website with a low weight, it will die immediately if you are not careful. were strangled in the cradle and no longer have the power to develop. How should a new site do a good job in SEO? What method is the most suitable growth model for the new site? The author makes the following discussion:
One: Don’t “show off your sharpness”
For a new website, external links are a must, and rich content is also a necessary factor. Otherwise, search engines will not patronize your site, let alone index it. But it’s not that the more external links and the richer the content, the better. In this regard, search engines have an observation period of about 20 days for a new website. During this period, the website is "stable". The external links are moderately updated every day and the content is published evenly every day. This is the best choice. Otherwise, even if you update a hundred original articles and a thousand external links a day, search engines will think you are cheating. There is no other reason, just because you are a new site and do not have enough weight. In terms of new sites, the author’s suggestions are: 2-5 original articles and 20-30 external links for the new site every day.
2: Control the number of friendly links
The first thing most webmasters do after their website is indexed by a search engine is to exchange a large number of friendly links, and then gain the other party's weight. However, in their eagerness for quick success and quick profit, they ignore that you are a new website. It is not easy to rush the exchange of friendly links on a new site. A few friendly links are enough, and the focus is on quality rather than quantity. If possible, try to ask other people's high-authority sites to introduce you, and an appropriate exchange of one or two will be enough. If you have interpersonal relationships, try to avoid exchanging friendly links with websites of equal weight. For a new website, equal exchange will basically have no effect.
Three: Website optimization needs transition
For a new website, although certain tests have been done in the early stage of going online, there may always be some unsatisfactory results after it goes online, so it is ready to make modifications. However, the results of modifications to a website that has no weight in the first place can be imagined. . The author believes that if there are no particularly big problems, it is best not to modify it within 3 months. If the keyword positioning is indeed wrong, or there are factors that affect the development of the website, then the long-term pain is worse than the short-term pain. Modify it now when there are not many included. Although it will cause a reduction in rights, there is nothing you can do. You can only slowly improve it in the future. Come make amends. If there is no typing problem, it may just be a visual effect. If you don’t like the template and need to modify it, then try to do it later. After all, there won’t be too many people visiting the new site. Now the The purpose is to improve the website ranking and visit popularity as soon as possible. Without traffic, it is useless. There must be a transition in website optimization, and you must not make random changes as you think.
Four: Master the correct promotion methods
Junior webmasters are often more likely to be encouraged by others, maybe they have never been exposed to the Internet! I think everything is so simple, and I think that using mass messaging tools can quickly increase the weight of the website and improve the ranking. I think that just by describing the text, I can publish a large number of external links without anyone noticing... There are many such examples. However, the final result is that the website will be demoted in light cases, or directly blocked by search engines. I had no intention of doing this, and I wanted to build a successful website, but due to a lack of basic knowledge and misunderstandings, I ended up on the road to the garbage dump. Death was inevitable. From this, we believe that in order for a website to avoid being strangled in the cradle by search engines, first of all, it is necessary to know what kind of promotion methods should be done and what kind of promotion methods should not be done.
Five: Be good at assessing the situation
Search engines hate highly repetitive content, so you have to update it again and again. You think you can collect content that is not highly repetitive in one step, but for a new site, even if you collect it first, it is not as good as an old site. What you collect from an old site may bring is traffic, but what you collect may bring destruction. Moreover, the original content in the website should not be taken out everywhere for promotion. You should leave some property for spiders to crawl into your home and eat it. If you have taken out all your property, what should you feed the spider when it comes? Although external links are very important, but It also depends on the rich and fresh website content.
The most taboo thing when building a new website is to rush for success. Step by step is the most beneficial development method for the new website. Binary Network and Beijing SEO ( www.seostudy.org ) believe that: What you should avoid when doing search engine optimization for a new website is to master it well. To a degree, although content is king and external links are king, they still need to be treated differently according to different website conditions. Content is king not in quantity, but external links are king not in quantity.
Author binary network personal space