There is a type of people on the Internet who wake up early and stay late every day guarding this computer, working on domain and site non-stop every day, and caring about the ranking of the website all the time. I think everyone knows about the recent problems with the kedeng website. The loss of the database caused the blogger to change the template and start over. It is normal for such an operation to cause the website to be K-ed. The website optimization blog will first analyze with you the reasons why the website was demoted.
Why does a website get demoted? There must be a reason for everything. Let’s first analyze the reasons that cause a website to be demoted:
First: the website cheats. In order to meet the needs of customers, some webmasters buy black links at all costs, collect other people's articles, go to forums every day to post spam, leave spam links, and even make fake posts on their own websites. chain. These cheating methods may make him feel at ease, but for users, these are dead links. How can others like meaningless things? This is even more detrimental to search engines. Cheating Optimization is meaningless to search engines. The spider's database is very powerful, and the things it collects will only occupy its database, so your cheating optimization is garbage to it. Without K station, it would be impossible. .
Secondly: Change the keywords of the website. A website with high weight is very stable for search engines. If the keywords of the website are not changed at will, the possibility of the website being demoted is almost 0. No matter how high the weight of the website is, when the keywords are changed, There is a possibility that the website will be demoted. Spiders come to the website based on the keywords of the website. They know the website through the title of the website. If the title is changed, the spider will not recognize the changed website for a while, and by the way, the authority of the website will be reduced.
Finally: change the website template. As for the website’s better templates that will be downgraded, a blogger also wrote a few days ago “How webmasters should deal with the decrease in weight after changing templates.” When the template is replaced, things familiar to search engines will be lost. For it, it is like coming to a new website. It will not give it too high a weight. There will be a time assessment, during which the webmasters will Find a way to restore the weight of the website. Don't be passive about the phenomenon of website authority being reduced when changing website templates.
The website that the webmasters worked hard to run has been demoted. What the webmasters want is a calm attitude. The next step is to find good ways to solve the problem and not let the problem become history. So how do webmasters solve the problem of website being demoted? Here are a few simple methods:
First of all: maintain high-quality originality. Doing SEO is like climbing a mountain. Those who don’t advance will be left behind. Even now, websites have been demoted. If there is no original and high-quality content to support the village, it is estimated that it will be difficult to restore the weight of the website. Originality is something new to search engines, and it will also be valuable information to users. Websites with high user experience are also valuable websites to search engines, and their weight will be restored quickly, so originality is core. The most undesirable thing in website optimization is optimization cheating. Some people suggest that bloggers use collection methods to replenish the database so that spiders can crawl more things, but they did not consider that the collected things are simply garbage for spiders.
Secondly: maintain high-quality external links. Everyone has always agreed that external links are king, but for different search engines, their standards are different. The weight Baidu gives to external links is not very strong. Baidu values content, while Google compares Pay attention to external links. So for webmasters doing Baidu optimization, is it not necessary to do external links? If you have such thoughts, you really are not worthy of being SEOR. What website optimization does is to optimize the details of the website. For two sites that are included in the same way, how search engines judge the quality is based on the user experience, and the second is the number of high-quality external links. If webmasters want to win, they will win in the details of optimization. At the same time, where to obtain high-quality external links is also a very important issue. Generally, for websites, high-quality external links will come from soft articles.
Finally: maintain a stable website. When a website is demoted, webmasters will think about how to mess with the website, whether the website space is not stable enough, whether the website keywords are not in line with SEO, whether the website template is not good, etc. In fact, if the website is demoted, The most important thing for a webmaster is to keep a calm mind. The stability of the website space should not be considered after you reduce the authority. Before the website goes online, the stability of the space is the homepage task, the independent IP of the space, access speed, and server The stability of other websites is something that needs to be done before website optimization.
The website will be demoted due to changing keywords. After changing the keywords, do not make a second change. Spiders will always have a review period, and the title must be changed successfully in one go. Don't change the template of the website frequently. This is not good for the user experience and is not good for the search engine. The template recognized by the search engine will be given weight for a long time. The replacement of the template will make the spiders not used to it. This kind of degradation Rights restoration will take a long time to review.
Webmasters work hard, but they must also maintain a stable mind. No matter what the search engines do, we must do it step by step and stay true to our principles. We will be successful one day.
The source of this article is website optimization: http://www.kedeng.com Please indicate when reprinting.
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