Nowadays, there are many scammers doing SEO optimization, website construction, imitating websites, etc. Here are some common sense I have summarized to prevent fraud, I hope it will be useful to everyone:
1. Spam
Any SEO internet marketing company, or sending spam email addresses, should immediately stop taking your services now, internet marketing companies should utilize ethical means to market their products and services. If they send you an email like "We visited your site and noticed it's not good news with search engine rankings. We have a solution." They will most likely also be using spam to promote your site.
2. Ranking of their company’s website on the Internet
If an SEO company claims that it can further a website's ranking then certainly their website should be ranking well as well. If they only have one, two or three rankings on the planet how will they be able to put your site in the rankings? Use Webmaster Tools to view one of the rankings of SEO companies. If they rank higher, then you can trust them. If not, get the job done by another company.
3. How did you discover the SEO company?
If you cannot find an SEO company for keywords such as article marketing, email marketing, internet marketing, website marketing, internet promotion, etc. on the first page of Google search results, chances are that the company will not be able to place your website key Word optimization goes up. Therefore, it is crucial that the company shows that it can do proper web promotion and search engine ranking for itself as well.
4. Scope of services provided
Internet marketing companies only provide article writing or search engine submission services, etc. Internet marketing is a whole mixture of activities like link building, website design, SEO, article writing, blog promotion, pay per click advertising, newsletters, viral marketing and many more. An SEO company should offer three or more services to help you get the most out of your online advertising spend.
5. Questions
When an SEO company contacts you about online marketing you have the right to ask questions like:
•Can you list a website that ranks highly for some customers?
•Do you have examples of websites and how to drive big traffic that has been improved to the website?
•Do you provide a reporting system such as a network that displays statistics that can be used to track marketing success?
6. Look for signs of misconduct, unethical behavior, and fraud, such as:
•Bidding keywords
•Ranking irrelevant keywords
•Search engine results that are actually bidding on keywords
•Spam
•Internet marketing company without its own website
7. The reality of your expectations
Is it possible to gain overnight fame with internet marketing? But ended up successfully getting your site blacklisted? Staying away from any marketing techniques that promise overnight success, black hat marketing techniques will be used to achieve this. This won't be a long time ago search engines picked up the trick and you will see your site end up with four out of five pages in the sandbox for a long time.
In short, only if the Internet marketing company adopts the application of sound online promotion strategies, also has their own website and a successful record. We can check his record first.
The original article comes from Tang Zhigui’s blog, this article’s address: http://www.tangzhigui.com/?post=98
Thanks to Tang Zhigui for his contribution