I met a friend some time ago. He used to be a creative director in a 4a advertising company. Everyone should know that traditional media is getting worse day by day. Then this friend came out and opened a company of his own. To be honest, their company No one is particularly familiar with Internet marketing, but there is an Internet marketing flow chart from somewhere on their website. It is quite professional. Moreover, relying on this buddy’s previous connections in 4a, he was able to bring back a few big customers, and the project was launched with great success. To be honest, the whole marketing process was very silly, because you have money, so just throw it away. , but what I want to talk about today is one of the redeeming features of this online marketing. After all, the creative director from the 4a company is not an idle earner.
Closer to home, what I want to share with you today is one of the more mainstream marketing methods on the Internet today: interactive marketing. In big cities in the south, there are many online planning companies that specialize in interactive online marketing. They are very profitable because they can afford interaction. Yes, that is not an ordinary company, but I want to say that interactive marketing is not just a patent for large companies. We small and medium-sized enterprises can also do it. As long as you control the region and the media, it will be no problem. I will explain how to do it in detail later. I have an article to share with you. Today I mainly talk to you about interactive marketing.
Speaking of interactive marketing, in traditional channels, the small one is to set up a table, place it in a place with a large flow of people, set up a few banners, sit a few people, start on-site interactive registration to give out prizes, etc., and the larger one is to set up a stage. Sing, dance, and send some gifts. In short, it is called interactive marketing in which people participate. Compared with traditional channels, the interactive marketing technology content of the Internet is slightly higher. How to do it specifically, let me share with you my experience on the project I did recently.
First of all, it is the positioning of the target group of the activity. I won’t go into details here because it is relatively simple to position the group based on the product.
Secondly, determine the carrier of marketing, that is, the content of the event. We all know that interactive marketing can now be done online. The target group is basically either the post-70s generation or the post-80s generation. Of course, there is also the post-90s generation. The requirements for event content are very high. Now, how to design an activity so that it is both playable, has strong marketing awareness, and can be sticky to your target group? This is what this marketing carrier must do. The most important thing is that the design of the event must not involve the privacy of the target group.
The third is to set the event details. There is a chain plan among the 36 strategies. The idiom goes: You can’t stop, so the details of the event are set to make the people targeted by the event actively participate in it, and step by step to achieve what you want them to do. There are many ways to go to places, such as celebrity endorsements to guide participation. Some time ago, Lin Chiling from Miqi Mooncake on the Sina homepage took you to make mooncakes. It would be good to formulate the number of participants and the details of the event. Of course, there are also redemption coupons for participating in the event, etc. Method, this can be set according to specific circumstances.
Fourth, the choice of media. Nowadays, most companies choose Sina, Sohu and other portals as their first choice, but this requires a large amount of funds to support, so in terms of media selection, if you have money, it is no problem to choose a portal. If the funds are limited, You can choose alliances such as Google AdSense and Baidu Network for placement, which is also an option. Of course, alliance placement is relatively cheap, but the technical content is relatively high, and everyone knows this.
Fifth, the support of the media. If online interactive marketing is supported by the media, the effect is not generally good. This has been verified in the projects I have done before. As for how to place the media, it varies depending on the target group. In short, the principle is to use less And fine.
Finally, it is the analysis of data during the delivery process. This is very, very important. The advantage of online advertising lies in its extremely fast response, controllability and adjustability at any time. Therefore, we must grasp real-time data in a timely manner when doing interactive marketing. Make adjustments to your advertising at any time, and then observe the real-time results after the adjustments. In short, you need to constantly make small adjustments to ensure the sustainability and stickiness of the interaction, so that every small detail will give your target group a good experience. experience, so that the success of this interactive marketing is about to come. The ultimate goal: sales will be outstanding.
Here I found a flow chart on the Internet to share with you.
There are two ultimate purposes of interactive marketing:
Build a positive brand of your product to your target group
Bringing the target group closer to the company to which the product belongs
Internet interactive marketing is a very complicated process from planning to delivery to effect monitoring. There are many details in it. I can only share these things that can be expressed in words with you. Which friend is right? If you are interested, you can join my marketing promotion group or leave a message on my blog. I hope to make progress together with everyone.
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