As long as an Internet marketing company has a complete marketing strategy team, it will greatly increase the customer's sales. As an online marketing company, our marketing targets mainly the Internet, so that the value of our customers can be enhanced on the Internet. Online marketing and offline marketing are often different. What Internet marketing often needs is to let people on the network know about this product or service, and then make users consume the product or service.
What is internet marketing?
Online marketing (On-line Marketing or E-Marketing) is a new marketing method based on the international Internet that uses digital information and the interactivity of online media to assist in achieving marketing goals. Simply put, Internet marketing is carried out around the Internet and is a marketing activity to achieve a certain marketing purpose.
Here, Dugu Xiaomeng no longer describes the concept of Internet marketing in detail, but instead describes how to enable developing Internet marketing companies to better carry out marketing work. Here Dugu Xiaomeng believes that Internet marketing companies only need to do the following points to successfully operate the customer list that the company needs to operate.
1. Search engine optimization:
SEO accounts for 70%-80% of the share in online marketing, so the customer's company's website needs to have a good search engine performance in online marketing. Because search engines are currently the most important channel for netizens to obtain information, if the client's corporate website cannot be effectively promoted through search engines, then the client's corporate website's Internet marketing effect will be greatly reduced to a certain extent, so the customers of the Internet marketing company Corporate websites must solve the search engine problems of customers' corporate websites.
Of course, you can also understand it as search engine optimization work. Among the solutions provided by Internet marketing companies to operate customer corporate websites, seo work is the most basic and long-term work. This work is in the planning stage and even from the customer corporate website. The strategic planning stage of corporate Internet marketing has already begun, and the work continues throughout the entire operation process of the company's customer corporate website.
In SEO, the client's corporate website must have a good customer experience. When the client's corporate website faces potential customers, any site detail will have an impact on the customer's sales. So how to improve the customer experience of the website is the responsibility of the marketing company. Important issues that must be considered when designing customer sites.
2. Soft article writing
Guiding public opinion: On the Internet, there is a kind of power, the power of words. When users read an article, they may create a product dependence mentality in users. Or it may cause indirect product or service guidance to users. Promote greater marketing of products.
The role of soft articles is not only to bring high-quality links. A high-quality soft article can often bring good sales improvements to the product or service that is mainly guided in the writing. Soft articles on the Internet are more prominent in the weight loss products and medical and drug industries. Please pay attention to some news when browsing the page. These news can often bring sales to some enterprises or companies. Such news is often of high quality. Soft article.
3. Marketing of instant messaging tools, email marketing, and Weibo marketing
I don’t know if you know how to use instant messaging tools, at least the author himself uses it, and some of his friends also use it. Instant messaging tools are used by many people and are used every day. Similarly, everyone has an email, and sometimes some people don't use their email often. When more people use a product, product promotion can be carried out wherever there are people. Word-of-mouth publicity, public opinion guidance, topic guidance, etc. can all form the user's understanding and impression of the product concept. , when users are interested in what you mentioned, then it is a success in marketing. Here, Dugu Xiaomeng has seen some companies use this method, and there are dedicated people to guide people's awareness and users' understanding of products.
The same goes for Weibo. Please pay careful attention sometimes and you will discover these things. In fact, for Internet marketing companies, they only need to do these few things well, and then they can bring sales improvements to customers. Of course, there are other methods to assist some special customers; but Dugu Xiaomeng believes that marketing cannot be limited to this. Just like offline marketing, it is also a relatively profound knowledge. The above are just some of Dugu Xiaomeng's own opinions. Maybe his ideas will change in the future. Dugu Xiaomeng will always be committed to the study of online marketing. I hope that the things provided can be useful to you.
This article was first published in Lin Xige Community. Please indicate the source when reprinting. Xi'an Exquisite Optimization Network Xiaojinzi presents the Internet Marketing Exchange Group: 10948622 Welcome everyone to join
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