Anyone who does website SEO knows how to do external links, including external link publishing and friendly links. However, doing external links is also very particular, otherwise you will get very little after spending time. Below is the combination of Yishui Website Optimization Studio From my own experience, I have summarized three major disciplines and eight points of attention when publishing external links.
Three disciplines for publishing external links
1. Do not use external link publishing tools. After all, software is software and cannot replace human effort. Many external links released using software are basically junk external links, and most software releases will bring many external links at one time. Such a large amount of junk external links will be used. When the number of links suddenly increases, it is extremely easy for the website to be demoted, especially for new sites. Do not use software. This is a hard lesson and an iron discipline.
2. You must persist in sending external links. You must not start in an anticlimactic manner. You need to endure such mechanical work. In many cases, simple things are repeated. In the end, quantitative changes lead to qualitative changes, and the expected results are achieved.
3. If you want to do your job well, you must first sharpen your tools. Prepare materials before publishing external links, that is, prepare the content and keywords to publish and find some related websites. If the industry is relatively small, then find relevant columns of large websites. Prepare more content and divide it into paragraphs. When publishing, you can switch between paragraphs. Keywords, preferably long-tail words in the industry, can not only bring some rankings and traffic, but also are related to the website content to be optimized. , in addition, there is a lazier method, using articles from pages that have been indexed by search engines as the content for publishing external links, so that it can be more (there are many such pages), fast (no need to prepare materials), good (in line with requirements for publishing content on external links) and saving time and effort in building external links to the website.
Eight things to note when publishing external links
1. The so-called external links are preferably those that can use anchor text and can be opened. Personally, I think that the kind that publishes a URL and cannot be opened is not completely considered an external link. This is also in line with why many people say that Yahoo’s external link query is the best. Accurate, because the external links detected by Yahoo all have anchor text and can directly open the link.
2. Quality distribution of external links: Many SEOers’ external links are either too scattered or too concentrated. Personally, I think it is most appropriate for external links distributed on industry-related websites to account for 30% to 80% of the total external links of the website. Website types that are too scattered are not conducive to increasing the weight. Too concentrated on websites in the same industry and making external links are too deliberate, and the ranking effect may not be as expected.
3. Distribution of external links: Many SEOers always do external links on one or several websites. I suggest: do external links on different websites. The types are distributed in forums, blogs, classified information, and B2B websites. Wait, find many different websites to do it in terms of quantity. The distribution of quality and quantity should be more natural. This kind of external link structure is often more conducive to improving the weight of the website.
4. Personally, I think that forum signatures, upvoting posts, etc. are no longer real external links, and have no significance to the weight of the website. If signatures and upvoting posts are also considered external links, then wouldn’t external links be easy to do? Software tools can do it. In addition, too many signatures and likes will harm the website, because too many spam external links will cause the website to be demoted.
5. The frequency of publishing external links. For new sites, it is not easy to publish too fast, especially when the quality of external links is not high. It is useless to publish more external links. Generally, 10 high-quality external links per day will be enough. If you add external links in the early stage, the speed Soon, if it slows down in the later stage, the website will be easily downgraded. For websites whose weight has increased, external links can be reduced, but they must be reduced slowly. 10 can be reduced to 5, and finally 3 per day.
6. Personally, I think it is better to do less external links for Baidu products. Make a few core words and link them in Baidu Knows, Tieba, Encyclopedia, Experience, Library, etc. Just do 2 to 3 each. If you do too many, you will be banned by Baidu. It’s “amazing”. If you think about it, you will know that if you use Baidu’s products to build external links for your own website, the purpose is to improve your website’s ranking in Baidu. Baidu will be angry, and the consequences will be serious.
7. When making anchor text for external links, it is recommended not to always use one core word. Use all the core words in the title of the homepage of the website. You can even use a small amount of keywords from column and channel pages. This means that the anchor text must be even. Distribution, when I was doing it, I basically switched the keywords on the title of the homepage back and forth as the anchor text of the external links.
8. Finally, when making the address of external links, don’t just use the domain name as the link address of the external link. You should also often use the address of the column, channel page, or even the address of the internal page. Just use the domain name as the external link address. The link address of the chain is not necessarily a good thing. It is recommended to divide it a little bit into the addresses of columns, channels and internal pages.
The above-mentioned eight points of attention when making external links are based on experience over the years. They only emphasize one point: external links must be reasonable, even, and natural. The perfect combination of external links and website promotion is the highest state of external links. http://www.80seoweb.com webmaster Yishui is the first post.
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