The development of SEO to this day may not only cause headaches for SEOERs, but also cause headaches for too many business owners. Too many SEOs and too many arrogant SEOERs have hurt business owners and even themselves for the sake of their immediate interests. I wonder if you, an SEOER with such a mentality, would consider whether you are worthy of this profession? I am an SEO?
I don’t know if you insist on reading ZAC’s blog, or if you have read ZAC’s “SEO Practical Code” thoroughly. Even if you have read “SEO Practical Code”, have you understood the purpose of ZAC’s book, whether you have understood the essence, and whether it is true. I have practiced SEO. Today I would like to share what is the core competitiveness of SEO.
1. Website value to be optimized by SEO
Spider crawling value: No matter what industry you are doing SEO, as long as you want to have an ideal ranking in search engines, you must solve the problem of search engine inclusion, then your website code must be spider-friendly. Regarding website design issues, Baidu has launched Baidu Webmaster Guidelines, Google launched Google Webmaster Guidelines, the two major search engines have clear explanations on website design issues.
User experience value: The value of user experience is mainly reflected in page design and website content production. However, the production of website content should be completely integrated with the physical products. There is no need to exaggerate or hide. The company's products should be reflected through the production of website content. The core value of the user is the biggest need. For example, the network belt product that the author promotes, why can the author optimize the word network belt and multiple words to the Baidu homepage? Mainly because the author has enough understanding of the network belt product. Since 2003 From 2011 to 2011, the author has been in Daqiao Town, Jiangdu, Jiangsu, which is a gathering place for mesh belt products. The author has been dealing with mesh belt business owners for 8 years, from mesh belt manufacturing machinery to the production of mesh belt product brochures. So far, we have planned more than 20 manufacturers. It is no exaggeration to say that in that industrial park, my name is heard by almost all mesh belt manufacturers.
Social value: Social value is mainly reflected in whether the website is accepted by users. When the website is accepted by users, whether users actively collect, recommend, and share your website. In terms of the user experience value of the website, as long as you make it The content of the website is consistent with the actual situation and creates the greatest benefits for users. Then the website will generate the reputation of the website from the user's reputation, thereby generating expanded social value.
Link value: Link value includes the website’s own internal and external links. Internal links are equivalent to the company’s main products and brands. Products and brands with core competitive values must be launched by enterprises with all their strength. From the website’s own links, there are Products and brands with competitive value should be given more internal link support, such as corporate brands and key products. The value of external links is equivalent to users' praise for the company's brand and products. From the perspective of the voting mechanism, users have given votes to your website. From the perspective of the value of external links to the website, other websites have given support to your website links, and Clearly indicate the brand and products of your website.
2. The direction of SEO optimization
Link level: If you want to solve the problem of website friendliness for search engines, you must start with the link level of the website. Try to present a tree structure on the website and increase the link level to less than three levels. It is recommended here to prepare the xml and rss pages of the website.
Picture multimedia processing: Pictures and multimedia are the first elements to attract users' attention. Usually corporate websites are mainly focused on corporate product display, supplemented by multimedia. It is recommended that SEO focus on the optimization of pictures and multimedia production. Picture and multimedia optimization can Refer to the Webmaster Guidelines.
Content production: The content should be closely combined with pictures, try to be as realistic as possible, and have detailed parameters, such as the product’s raw materials, origin, brand, specifications and models, application scope, usage precautions, post-maintenance knowledge, etc.
Authoritativeness: The authority of a website is mainly achieved through website page elements, with user experience as the core. After solving the problem of search engine inclusion, try your best to maintain and promote the brand. In terms of products and brands, brands that rely on quality and service will gain authority.
Website stickiness: The stickiness of a website is mainly reflected in the website's access rate, dwell time, bounce rate and exit rate. It is recommended that SEOs learn data analysis and create reasonable and relevant content based on data analysis.
High-quality links: Links are the biggest support for a website to get votes. From a link perspective, links from brand websites will definitely be of higher quality than ordinary links. Of course, the links mentioned here are not purchase links.
Content timeliness: Timely updates of new products, timely reports on technology research and development, and relevant updates of content all illustrate the importance that companies and SEOs attach to the website. From a certain perspective, it also illustrates the responsible attitude of companies and SEOs towards users. .
3. Directions to learn about SEO
Learning product knowledge: If you want to do a good job in SEO, you must conduct in-depth study of the claimed product knowledge, communicate more with companies and engineers, and use your SEO thinking combined with the characteristics of the product to achieve perfect reflection of the product on the web page.
Learning of SEO knowledge: SEO is a changing and developing industry. After all, we rely on search engines, pay attention to the dynamics of search engines, learn basic knowledge in depth, seek truth from facts, and express objectively.
Learning of other knowledge: Personally recommended study directions include psychology, marketing, management, social sciences, and law.
All the above knowledge points come from the summary of SEO practice by Wei Diou (Wang Kejiang) over the years. I hope it can inspire all SEOERs.
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