With the increase of Internet users, the development of e-commerce websites is becoming more and more popular, and webmasters are using more and more marketing methods. The development of Weibo has allowed more e-commerce websites to develop. Many webmasters Do you think that 140-character Weibo marketing will replace the blog marketing that has been in place for so long? What do you think about this issue? Is an e-commerce website blog marketing or Weibo marketing? Share your views with everyone.
First of all: e-commerce websites are blog marketing. Why is there such a saying? Many webmasters use Taobao to support many blogs, and use e-commerce websites as website groups. Such blogs are generally third-party blogging platforms, which saves money and saves money for themselves. The main e-commerce website brings traffic. Moreover, blogs have no data limit. In blogs, webmasters can describe their products thoroughly, and through search engine optimization, their blogs can have a good ranking. With this promotion method, users can Keywords are used to find your product. As long as the website has a high user experience and users can find what they want when they come to the website, they will generally become sticky to the website. The blog marketing method requires webmasters to grasp the details of SEO optimization and optimize all aspects of the blog. I won’t go into specific optimization methods here, so that users can search for their own e-commerce websites, thereby achieving the purpose of profitability. Therefore, e-commerce websites need blog marketing.
Secondly: E-commerce websites are Weibo marketing. With the development of Weibo on the Internet, social media marketing methods such as Weibo marketing have also become marketing methods that e-commerce webmasters must consider. The scope of Weibo is very wide, and 140 words of data are enough for you. Express the product information and add the product URL, so that users who want to know more will follow the link to the website. There are also many successful cases for e-commerce websites in Weibo marketing, but in Weibo marketing, e-commerce websites should also pay attention to the following points:
1. Position e-commerce Weibo. For e-commerce websites, the product range is very wide, so you don’t have to target your users very rigidly. For social marketing methods, you have to find all active users. The first step is to find active fans on Weibo.
2. Maintain e-commerce Weibo. In order to effectively increase their fans, many e-commerce Weibo websites often organize activities to give away their products. Such Weibo activities are very good, but in order to save money, some e-commerce websites will not wait until the number of fans is increased. It is very bad to do this without maintaining the follow-up activities. Weibo activities also need follow-up maintenance, so that fans will work hard to spread Weibo and increase the audience.
3. Promote e-commerce Weibo. Having fans on Weibo does not mean that you will definitely make money. Weibo’s communication efficiency is so good, so we have to find a way to display all our products on Weibo, add links to our main website, and products. Feature description, attract users to repost on Weibo, and attract users to purchase products. There are many other aspects of knowledge about Weibo marketing on e-commerce websites. When I have time, the blogger will tell you the reasons.
Finally: E-commerce websites are both blog marketing and Weibo marketing. In fact, for webmasters, no website can only use one method for marketing, and different methods can bring different effects. Just like an e-commerce website needs a blog, it also needs Weibo. No matter how well written the blog is, no one else will read it, and it will not work without traffic. At this time, webmasters can use Weibo to bring in a large number of fans and increase the exposure of the blog. If you have fans on Weibo and there is no real blog to describe such a product, users can learn about such products on Weibo, but the 140-character limit cannot describe the product in detail. At this time, the blog becomes an auxiliary to the e-commerce website. . Therefore, these two marketing methods coexist and are not distinct.
Nowadays, group buying websites are booming, and e-commerce websites are also facing some tragedies. Therefore, webmasters should find some good ways to operate their websites, and use different marketing methods together. If you think the method is effective, spend more time on it. If the method is not effective, spend less time. Only by complementing each other can the e-commerce website go further.
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