Next, let’s write about the Internet marketing and promotion that I came into contact with when I first started. This time the theme is “Blog Marketing”, which is also one of the second very effective Internet marketing and promotion methods that I have mastered in the step-by-step learning process of my work experience. .
As usual, we should first understand blog marketing.
What is blog marketing? Blog marketing is a marketing activity that contacts bloggers and viewers through blog websites or blog forums, and uses the blogger's personal knowledge, interests, and life experience to spread product information. To explain what blog marketing is, we must first start with what a blog is. Nowadays, there are many introductions to the concept of blog, and the descriptions of the concept of blog are similar. To put it simply, blog is a web log (network diary), and the English word is BLOG (abbreviation of WEB LOG).
Concepts related to blog marketing include corporate blogs, marketing blogs, etc. These are also described from the perspective of specific blog applications, mainly distinguishing personal blogs that are based on personal interests or even personal privacy. In fact, whether it is called a corporate blog or a marketing blog, blogging is generally a personal behavior (of course, it does not rule out the possibility of a company collectively writing the same blog topic), but it is different in terms of writing content and starting point. : Corporate blogs or marketing blogs have a clear corporate marketing purpose, and blog articles will more or less have a corporate marketing flavor.
The purpose of blog marketing: promote corporate or personal brands, products, and websites through blogs.
Skills and Experience:
1: Blog promotion should focus on promoting products or brands. Then the blog homepage must plan the sections. The sections should be concise and clear, and each section should have a purpose - to promote your products or brands. brand.
2: Blog posts are the essence of blog marketing. Only good article content can attract readers to browse. Do not blindly promote your brand.
3: The planning of blog content is very important. Just like a magazine, plan different layouts, and each layout has a different theme. For example: I used to do the promotion of a pet grooming school, so I will plan the following sections:
(1) Positive dynamic information about the company or this project;
(2) List a Q&A module. The function of this module is to collect the knowledge that users want to know, such as how much does it cost to learn pet grooming, is it difficult to learn pet grooming, and other issues that users are very concerned about. List the module in detail to facilitate customer browsing. .
(3) User experience articles (list articles about students’ experiences in school)
(4) Positive news information in the industry (such as: positive news about the prospects and salary benefits of pet groomers in the industry)
(5) Knowledge articles about pet grooming
From a broad perspective, I will divide it into these sections. I will not elaborate on the specific details.
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4: Add friends in blog-related industries, industry circles (such as Sina Blog: you can find friends in the industry through different sections, of course, his friends must also be related to this industry, so I will not go into details about finding blog friends) . )
5: Persevere and constantly update articles (the most critical point of blog marketing. The first point of constantly updating articles is of course to enrich the content, and the second is to maintain the attention of bloggers. If you have not updated the article for a long time, maybe you A well-maintained level of attention will continue to weaken)
6: Leave a message on other people’s blogs and reply to comments (I won’t explain this in detail here. I will write a separate article to introduce the use of this method in detail, because I see many people doing this, but this method can be used Not many are perfect)
The above are the points of attention and experience and skills of traditional blog marketing. Now I will briefly introduce another way of blog marketing - viral blog marketing.
Case: One time when I logged into my personal blog, I saw the visitor record. Then when I visited someone else's blog, I automatically jumped to a new shopping website similar to Taobao.
method:
You can use blog automatic code, use FLASH to embed automatic jump frames, introduce links to the blog, and then realize the blog automatically jumps to a website. Software that leaves a footprint by visiting your blog gets others to return to you.
Personally, I don’t agree with viral marketing that uses this kind of forced redirection to websites, but as an online marketing method, it is indeed a method that can be adopted.
Author information: Cheng Luyao, blog: http://blog.sina.com.cn/chengluyao1 , Internet marketing and promotion enthusiast!
Welcome everyone to communicate with me and discuss online marketing and promotion techniques!
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Introduction to Internet Marketing Promotion Learning 1: Forum Marketing
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