For SEOER, the first thing to do when turning on the computer at work every day should be to check the website's keyword ranking dynamics, Baidu snapshot collection, and the number of external links and other data. But when I checked the relevant numbers of websites this morning, I suddenly found that the ranking of one of the weather screen websites had dropped significantly. I’m very surprised. My ranking has always been very stable and high in the past. Why has it dropped now? Let’s look at the external link data. The culprit was discovered: the number of external links dropped from more than 2,000 yesterday to less than 200. It can be seen the importance of external links to search engine rankings. But why did Baidu suddenly drop so many external links? By diagnosing the previous external links, we summarized several reasons.
1. The content of soft articles is too single and similar. Most of them add website links in soft articles. However, there are too many similar soft articles published and will be included by Baidu in a short period of time. However, Baiduspider and others constantly re-crawl snapshots of web pages, and Baidu's algorithm is constantly optimized, so the number of external links generated is very unstable.
2. The weight of the external link publishing platform is not high and there are not many types. Many SEOERs find that it is very difficult to publish external links on platforms with relatively high weight, and it takes a lot of time and energy. So I turned to some small platforms to post links. But everyone knows that external links released by small platforms are not included at all, and even if they are included, they do not have a great influence on search engines. There are also many people who simply register accounts for a few well-known forums, blogs, classified information or supply and demand information, etc. Use these numbers to send a message tomorrow. And the content of information posted by each account is similar. There are also many people who directly use mass sending software to create external links. In fact, this is very inappropriate. Baidu’s ability to judge similar content exceeds our imagination. In the end, the ranking effects we have worked so hard to achieve will fall off.
3. The result of continuous optimization of Baidu algorithm. In the past, we only needed to change the title or the first paragraph to publish soft articles. You can escape Baiduspider's trial. But immature search engine products are now a thing of the past. Baidu's algorithm is now becoming more and more capable of judging content parameters and capabilities.
To sum up, we webmasters should put more effort into how to ensure the high-quality growth of external links. We should not be too sloppy in external links or blindly pursue quantity. There is a lot of uncertainty and growth in the future of search engine technology. We webmasters should do website promotion and SEO planning from a long-term perspective of the website (Text/Mr. Long).
This article comes from Runjia Weather Screen ( http://www.3ustar.net ). Please keep the link for reprinting, thank you!
Thanks to Little Beauty Beijing for your contribution