Thomas, the founder of Wendy's restaurants, once said that he would open the restaurant across from every McDonald's branch. This is a smart strategy. Obviously, computer cities and wholesale cities also use the same principle, because in those places, everyone has the same customers.
McDonald's does a lot of research when preparing for each new branch, so Thomas believes that McDonald's must feel profitable when it prepares to enter the local market. It's also a money-making opportunity for Wendy's restaurants, which are similar to McDonald's.
So when it comes to SEO, should this be the case?
1. Do you know your competitors’ situation well?
When you plan to follow your competitors, are you sure and sure that your competitors have done detailed research on each of their keywords? Do you know that each of his keywords can bring traffic and conversion rate? Maybe their keywords have been optimized, but the traffic is not much, or maybe they have traffic but the conversion rate is not high. If you follow blindly without knowing these, you will often fail miserably.
2. Are your competitors making mistakes?
From a competitive perspective, it is best to know what our opponents are doing, who they are targeting, and where they are involved. If we don't know this information it may lead to our ultimate failure. Although Thomas has been imitating his competitors, he has never stopped looking for some untapped territory at McDonald's.
If we purely model our competitors’ strategies and spend the same money and time, we may eventually find that we are also making the same mistakes that others are making.
3. What are your competitors’ budgets?
I often hear that many companies want to surpass their competitors and win the reputation of being number one, but they are only willing to give a small amount of budget.
This makes it difficult for us to carry out our promotion. If your opponent has a bigger budget than you and has good management talents, your chances of surpassing them are slim. Even if you keep stomping and struggling, you still can't achieve your expected goal.
Money is not everything in SEO optimization, but it is absolutely impossible without money. A larger investment allows for more extensive keyword research, more targeted link building, and bolder optimization strategies.
This is not about comparing who has more money with your competitors. Maybe you are smart and work hard, but unfortunately, it still takes money to make money.
Following your competitors, without ever truly understanding why, is a poor SEO strategy. Pay attention to what your opponents are doing and why they are doing it, make sure their goals are suitable for you, and add a good budget, so that you can defeat your opponents.
Maybe you will also find keywords that your competitors have not discovered, so it will be easy for you to rank first.
If your SEO strategy is simply imitation, you will never surpass them. You will always be playing catch-up, rather than becoming an authority in the industry and being imitated.
Original author: dikgo | http://www.dikgo.com/seo/603.html (Please reprint under the link, thank you)
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