I’ve been busy these two days, so I’ll concentrate on finishing this series. Thank you all for your support. I’ve conducted 8 questions and answers in the past, namely: “Why is the new site not included?”, “Why is the website snapshot not being updated?” "Why are pseudo-original articles not included?", "Why does the website only include the home page", "Why does the website's inclusion volume decrease", "Why is the keyword ranking unstable", "Why does the website weight not increase", "Why is the website traffic so low" , Today, let’s talk about external links. Many webmasters have had the experience that they originally wanted to improve their website rankings by improving external links, but they didn't know that the external links were so weak, and the external links sometimes increased and sometimes decreased. This is undoubtedly the most painful blow for keywords to obtain stable rankings. Because in the search engine ranking algorithm, stable external links are one of the reference indicators for obtaining good rankings. External links that sometimes rise and sometimes fall make search engines unable to show friendliness to the website, and in the long run, search engines will give up on snapshot updates of this site. At the same time, this is also very detrimental to the improvement of other factors of the website. For external links, the author believes that choosing a stable publishing platform, regular and continuous increase, and regular inspection are the most critical. Today, the author will talk about why the external links of my website sometimes rise and sometimes fall. What is the reason and how to solve it?
Let’s first take a look at what are the causes of unstable external links?
1. The instability of the external link publishing platform. This is the most basic reason for the instability of the external link. If the publishing platform cannot be opened, when a major update of the search engine occurs, the resulting external links will naturally become unstable. If the link becomes invalid, it will be deleted.
2. Frequently modify the anchor text of external links. This point should be ignored by many webmasters. After the anchor text of the external link is modified, the search engine will judge the previous link as invalid because it is different from the one previously included by the spider.
3. Frequently modify the pointing links of external links. The same modification of pointing links will also make external links unstable. If the original link from the home page is changed to an internal page, the original link will naturally be judged invalid by search engines. After all, even the original link no longer exists.
4. The purchased friendly link has been suspended. This is also a common reason for external link instability.
5. The inclusion of external links on the publishing platform decreases or they are included and deleted by internal pages. This situation is common in external links from forums. Once the posts with their own external links are included and deleted, the external links where they are located will also become invalid.
6. Use software to generate external links. This kind of external link is the most unstable. Once the search engine finds that it is a fake external link, it will naturally give the most severe punishment. After all, this affects the naturalness required by the search engine.
7. External links are of low quality and are deleted by search engines. Commonly found in external links from forums, blogs, query websites, etc., these external links are of the lowest quality.
8. External links from Sosouwenwen. As we all know, the external links created by Sosouwenwen now include jump codes. Although some external links can still be included, many have been deleted. The author The site from Sosouwen previously had 12,000, but now only 6,000 is left.
So after understanding the reasons why the website's external links are unstable, how should we increase stable external links?
1. Choose a stable publishing platform. Check the publishing platform’s website establishment age, collection volume, popularity, and user activity, and analyze whether it is suitable for stable external links.
2. Do not frequently modify the anchor text and pointing links of external links, and ensure that they are consistent.
3. Use soft articles to contribute more to increase external links. The external links obtained by this method of external link building are very stable. For example, go to A5, Webmaster's Home, DONEW, Sutu, Tui Yi Yi, Super Station, Xiake and other platforms where you can submit articles and leave URL links.
4. Use Baidu-related products to build external links, such as Baidu Tieba, Space, Encyclopedia, Library, Experience, New Knowledge, etc. Once the link is successfully retained on these platforms, their stability is absolutely guaranteed, as long as the account is not blocked.
5. Expand the sources of external links. Remember, you must not make the source of external links too single, otherwise when the publishing platform is K or closed, all external links will become invalid links, which will have a great impact on the ranking weight.
6. Publish tasks to increase external links. Many task platforms now support paid tasks. As long as we set the task requirements to be stable and valid for a long time, it will be considered qualified. This is actually a method of paying to buy stable external links.
7. Never send out external links in bulk. Because most of the external links sent in bulk will not be stable, if you want to be a regular website for a long time, you must refuse to increase external links through mass posting.
8. Use less forums and blogs as external links. The external links of the forum will not be valid for a long time, about three or four months at most, and this is based on the quality of the posts. Because the role of search engines in external links to forums and blogs has been very low, it’s almost the same as having none.
The author believes that the main reason for the unstable external links of the website is to choose an unstable publishing platform, and later modify the factors related to the external links, or the account of the publishing platform is blocked, resulting in all posts and articles with links being blocked. Delete it. Therefore, choosing a stable external link publishing platform is the first factor to ensure the stability of external links. At the same time, it is most critical to build external links in accordance with the search optimization guidelines. That’s all for this article. It is exclusively provided by Height Increasing Drug ( www.yangyanya.com ). Please indicate the reprint, thank you!
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