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"Content is king, external links are king", this is the standard for webmasters to optimize their websites. Website construction begins to add high-quality content and look for high-weight external links. In order to make the website's keywords rank on the homepage, it has reached the search level. The effect of engine optimization is often unsatisfactory, and the ranking of keywords is always unstable. There are many reasons for this instability. Let’s analyze the instability phenomenon from the perspective of external links.
First: Excessive increase in external links leads to instability
Excessive increase in external links is the same as over-optimization of the website. Over-optimization will only bring adverse effects to the website. External links are a very important process in website optimization. Many novice webmasters start to build external links for domain names before the website is built. They think that the faster the external links increase, the higher the weight of the domain name. But for a new website, As for domain names, if there is a sharp increase in external links, search engines will think it is cheating, or the result of buying black links, which will often lead to the domain name being demoted or directly K. This kind of accumulation increases the external links of the website, which is harmful to keyword ranking.
Second: Too many external links in the forum lead to instability
Many webmasters build external links in order to complete their tasks. When there are a lot of external links being built every day, webmasters will go to forums to post external links just to be lazy. In fact, for webmasters, forums should be a place for learning. , it is just a place to send external links. The external links of the forum not only have low weight, but also the inclusion is very unstable.
Nowadays, many forums cannot add links. Webmasters only use tiny signatures to create external links. However, webmasters all know how high the weight of external links of signatures is. The external links of the forum are very unstable for the website. When the search engine is updated, the external links will be lost, and the ranking of keywords will not be as stable as the external links. If you really want to make external links in the forum, you should also choose a few high-weight ones, such as: A5, chinaz, Webmaster Encyclopedia, etc., and do more original content external links instead of relying on weak signatures to obtain external links. .
Third: The increase of external links is irregular and leads to instability.
Before the website starts operating, webmasters should have a detailed keyword ranking plan. How many external links will be added every day and where to add external links should be planned in the plan. Many webmasters do not have a plan for the construction of external links. At most, they will do external links as soon as they think of it. If they think of it today, they will do more external links. If they cannot think of it tomorrow, they will not do it. . In this way, when the search engine is updated every day, the external links will increase and decrease every day. This also means that the ranking of highly competitive keywords will increase and decrease every day. If you want the ranking of keywords to be stable, webmasters should be careful about the growth rate of external links and the platform of external links, so as to have a positive impact on the ranking of keywords.
Fourth: The relevance of friendly external links leads to instability
Friendly links are also a very important source of external links. The choice of friendly links can increase the weight transmission of keywords, and it will also affect the weight of keywords. Keyword rankings are often unstable because of the instability of friendly sites. The relevance of friendly links is a factor that leads to unstable keyword rankings.
Therefore, webmasters should be careful when choosing friendly links. Don’t be embarrassed and never choose bad friendly links just because of personal connections. Baidu will not talk to you about friendly links. Webmasters will not say much about choosing friendly links. Well, the main points are snapshots, website stability, space stability, whether there are black links, and whether to use JS to jump. These are all things you need to pay attention to in friend links. Don't let these external factors affect the stability of your keywords.
There are many factors that determine the stability and ranking of keywords. Webmaster Bar only analyzes it from the aspect of external links. In actual operations, if keywords are unstable, webmasters have to analyze the reasons for the instability themselves. , Only by finding the problem can we solve the problem better. The article is contributed by the webmaster. Please indicate http://www.wzhan.net/ for reprinting. Thank you!
Editor-in-Chief: Susu Author China Website Design Personal Space