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Black hat optimization methods are very attractive. Keyword rankings may improve quickly. Unlike the formal white hat website building methods, the optimization time is long and the results are very slow. Of course, if the ranking is improved, the ranking will also be improved. It is very stable, and although Black Hat says it has been optimized, once it is discovered by a search engine, the consequences will be disastrous. The website will be directly plucked and K-ed. At this time, you may have to change the domain name. Because recovery sometimes takes several months, once the hair is plucked, it is a relatively large loss in terms of energy and money. Of course, if the website is developed using black hat methods and Baidu does not have a K station in a short period of time, you may be able to earn back the money during this time gap, and it may be doubled profits. Of course, there are also many people who come here with the hope of luck, thinking that the Internet is so vast that it is impossible to punish me. This kind of thinking is wrong. I often walk by the river and my shoes will not get wet. If I get raped, The gain outweighs the loss. If you build a website in a formal way, once it is implemented and maintained well in the later period, the effect will be long-term and the benefits will be long-term.
Having said so much, what kind of method is a black hat method? Here are seven points to alert everyone. I hope you will see if your website corresponds to these seven points? If so, change it as soon as possible. Good advice, let’s get down to business, what are the seven points?
1. Invisible links
Nowadays, many people sell friend links, such as PR5, PR6 and so on. It is really exciting to see it. The ranking of the website is also said by people who sell friend links. They say that after buying this friend link, the weight will increase and the ranking will rise rapidly. I bought it without being tempted. After I bought it, I checked the site where I bought the friend link and found that it did not exist. However, when I used the webmaster tool to check the friend link, it clearly showed that there was a backlink. At this time, the friend link was actually Yes, it is just hidden. At this time, you only need to check the source code to see it. Such links are very dangerous. If they are discovered by search engines, not only will the weight of the website not be improved, but the weight of the website will be reduced. If the website ranking drops, you should check whether you have made this mistake.
2. Disguise keywords
That is to say, the keywords seen by search engines are different from those seen by users. Cloaking is a method by which your website serves different pages to search engines and website visitors. For example, your website visitors can see a normal web page, but search engine spiders are redirected to a very high keyword frequency web page that is filled with rich keywords.
3. Bridge page and door page
The black hat method of bridge pages and doorway pages was more common in the past, but less so now. When optimizing, bridge pages will be specially made into a page, with all keywords embedded in them, and all keywords will be bolded and hyperlinked to the homepage, just to It can increase the occurrence rate of keywords and achieve rapid ranking results. I have not tried this method, but if it is discovered by a search engine, you will definitely be punished.
4. Mass sending tools
Everyone knows about mass sending tools, and I have been thinking about it myself. I want to buy a mass sending tool, because manual sending is too tiring. One person maintains more than a dozen sites. If all is done manually, the workload is amazing and very... It’s boring and tedious. What you do every day are repetitive things. Why can’t you use software? For example, blog mass posting, forum mass posting and even search engine product mass posting tools can be used. In fact, I think software can be used, but it must not be used. Too much, too much will be counterproductive.
5. Spider trap
Spider traps refer to website design techniques that are not friendly to search engines and are not conducive to spider crawling and crawling. Here I want to talk about three ways to avoid spider traps:
1 Flash
Special attention should be paid to avoid using flash on the homepage and navigation bar of the website. This is a spider trap. Search engines cannot read the text content and links in flash and cannot crawl other pages.
2 session ID
When each user accesses the website, a unique Session ID is generated and added to the URL. Each visit by the search engine spider will also be regarded as a new user, and a different Session ID will be added to the URL. In this way, the UTL of the same page obtained by the search engine spider every time it visits will be different, followed by A different Session ID. This will create a lot of duplicate content, which is not good for website optimization.
3 Jump
In addition to 301 redirects, search engines are more sensitive to other forms of jumps, such as 302 jumps, javaScript jumps, Flash jumps, and Meta Refrdsh jumps.
6. Stack keywords
Keyword stuffing is a bad method. The title is full of keywords and the page is full of keywords. However, sometimes I am confused. When I see a website on CiCi, the title has 10 or so keywords, all of which are the same, but the ranking is indeed very good. Even so, I believe that such a ranking cannot last long. This approach should be avoided as much as possible.
7. Mirror website
Mirroring a website means copying the code of a website many times, and then adding keywords together. Baidu will also punish such a website. Think about it, if one keyword is all taken by one company, will search engines like it? Definitely not. This is a competitive society. If all are done by one company, this will seriously affect the fairness of the search engine market. If it is discovered by a search engine, K station is inevitable, and the domain name and server address may be permanently blocked, and even websites on the same server will be implicated.
Many people will be lucky when doing optimization, but this kind of mentality is unacceptable. Of course, nothing is absolute, if the method is mastered well. . I won’t go into details below, just understand and summarize the experience yourself. I hope everyone can use normal means to build a website and strive to have a stable ranking. This article was originally created by Xiamen website construction company Hailan Network. The article comes from: http://www.hailanweb.com/newsdetail-312.html If it is reprinted, please indicate the source. Please do not delete the link. Please support the original. If there is any If you don’t understand anything, you can discuss it with each other. You can add me on QQ: 854644403 to ask for advice from each other. Thanks.
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