I wrote an article about website optimization a few days ago. The effect on the Internet was pretty good. It was reposted by many large websites. Some of the articles were quite effective and I retained my writing rights. Some are not very ideal. The title and content are their own, but the writing rights have undergone subtle changes. Even so, I am still very happy, because the first time I wrote a soft article, it had such a good effect, which was a good start.
I am personally very lazy and do not have the courage to write some valuable articles. Just like my own personal blog is not updated very much, and there is not much content in it. Sometimes I want to write something but I don’t have the confidence. Some of them are interacting in their own minds, and they are constantly accumulating, and they feel more and more confused. Sometimes they may think a lot, but they have to use their hands and tap the keyboard bit by bit to show up. On the computer, it always feels like it will be very troublesome, but it is true.
There are many articles about SEO on the Internet, but it is still difficult to find the real essence. After all, it is not easy to create more original works. For good things, the Internet actually does not provide detailed statements at all. There are only a few theories and a small number of reprinted articles. The second is the exponential effect on the Internet. Some of the articles I have read before are all general talk, and there are not many things that are close to reality. Many of them are scattered and scattered, and they cannot achieve the effect of drawing inferences from one example!
For the Internet, more specialization is needed, and the same is true for SEO. Increasing traffic and increasing traffic conversion rate is just a performance process. As long as you grasp the process from user behavior to user experience rate, your SEO will reach a good level and you can achieve a real website optimization effect.
SEO runs through the development process of the entire website. From website construction to website realization of the final effect, the SEO process is essential in every link. Who are the people who need to understand and be familiar with SEO for this process?
1. Website planner. For website planners or website planning teams, they need to understand that the experience effect of the website must be unified in terms of search engines and users, and the development direction of the website must be friendly to the public. A good planning plan can help the company's website occupy a place on the Internet more quickly.
2. The upper management of the company. Whether it is a large company, a small or medium-sized enterprise, or an individual webmaster. All need to learn and understand website optimization. For the company's upper-level leaders, they must know the effects of SEO, increasing visits, company website image, traffic conversion rate, online publicity, and online trade! Understanding these will not only play a big role in the company's future online trade Effectiveness, and can accurately locate your online customers. Expand your consumer groups with greater effect! Use the Internet to reduce costs and expand economic flow!
3. Website program developers and designers. After the development and design of a good website program is completed, it must not only be powerful and beautiful. There is also the need to design from the perspective of Internet marketing and search engine optimization. Only in this way can the website be perfect.
Designing website programs from the perspective of search engine optimization is also a trend in future website design. Your website is your economic brand on the Internet. Company brand and website brand are the beginning of a point of contact between the company and its customers. A good website program can be better friendly to many objects. Search engines, users, companies, etc. Friendly code, browsable content, and clear interface allow the company's image to be displayed in front of search engines, and at the same time, it also allows more users to be displayed in front of the company.
4. Website operation team, website operator. Today's Internet, especially companies or individuals working on the Internet, have more or less contact and understanding of website optimization. Some are large companies with huge operation teams, and some are small and medium-sized websites. The entire website process The process is controlled only by the administrator. Some websites even form the construction process entirely through free source code on the Internet. A good operating plan can bring the company closer to the sweetness of economic benefits faster, and good team execution can promote the economic transformation process. The operations department is the joint party directly engaged in optimization work. The cohesion of the team is very important. A good optimization team can directly realize the digitization of traffic and sales.
5. Website editorial department, or website content editor. Programmers are responsible for the structure of the website, so of course the soul of the website lies in the content of the website. Many friends know that content is king, and in fact it is also true. Good content and good website content layout can be directly reflected from search engines. Among them, we know the website keyword density, keyword layout module, keyword tag optimization, and page content relevance. In fact, these can be better reflected in the page content. If the operations department is responsible for the planning of website optimization, then the formation of website optimization can be said to be more prominently reflected here. A good internal optimization process can be completed from many aspects, including internal links and programs. These can achieve a good website optimization process, and at the same time, better page navigation and page importance frequency can be achieved internally! In short, there are many, to say If so, it may be impossible to finish in several large articles.
6. Internet users. For Internet users, many friends may think that they are our target group, why do they also need to understand. Website customers are actually the most direct reflection of the performance of a website, because user behavior is the focus of all optimization. No matter how well the website program or website structure is optimized, if there are no users to click and experience it, search engines will slowly ignore you. Friends who know how to optimize can see at a glance whether your website is a professionally optimized website and whether it will have more preferences. The more customer index the website has, the more valuable it will be for them!
7. Students of e-commerce and online marketing. College students engaged in e-commerce. The core of e-commerce is online marketing, and search engine optimization is an important part of online marketing. Therefore, college students studying e-commerce must be proficient in search engine optimization technology to lay a good foundation for future work and study. No matter what kind of work you do in the Internet in the future, you can’t do without the Internet! So you must learn and know how to optimize!
8. Personal webmasters generally need traffic, so they must understand SEO technology and bring huge traffic to their websites through search engine optimization. thereby making more money. The same goes for personal webmasters of corporate websites. They need to learn SEO techniques to make their corporate websites rank high in search engines. Make the company's products more easily searchable in engines. Thereby bringing benefits to enterprises from the Internet.
The first address of this article is Lu Yanchao’s blog: http://www.lvyanchao.com (please keep it for reprinting)