Regarding the frequently asked questions about SEO, I have already talked about 6 aspects without realizing it: "Why is the new website not included?", "Why is the website snapshot not updated?", "Why is the pseudo-original article not included?", "Why is the website only "Inclusion home page", "Why website inclusion volume is declining", "Why keyword ranking is unstable", today we will talk about the issue of weight. Website weight has attracted the attention of webmasters since Google withdrew from China. Relatively speaking, personal sites regard weight as more important than PR value when exchanging friendly links. I believe many webmasters have asked questions such as how to improve the weight of their website. So for the improvement of weight, the author believes that the most critical one is the size of the traffic from Baidu. The greater the traffic obtained, the higher the weight value. Although the data queried by third-party tools does not represent Baidu’s official data, this is of great significance to us. It is a very important index for webmasters to judge the friendliness of a website and search engines. Today, the author will talk about the reasons why the website weight cannot increase and how to solve it.
Let’s first understand what are the factors that affect website weight improvement?
1. The website is a new website and is still in the evaluation period. Generally, the weight of a new website will not be that high within three months.
2. The website is not friendly to Baidu search engines. How can a site that is hated by search engines increase its weight?
3. The website is over-optimized and is discovered by search engines. Once it is discovered by search engines that the website is over-optimized, the lighter case will re-enter the review period, and the worst case will be directly K.
4. The website space or server is unstable. Space is the basis for the normal operation of the website. If the website cannot operate normally, how can it increase its weight?
5. The website content is of low quality and of no value to users. Generally found in collection sites, the weight of such sites is not high.
6. The user experience of the website is poor. Search engines generally judge the user experience based on the click-through rate of the content, page dwell time, PV value, shared reprint rate, etc.
7. The implication of friendly links. This factor is often overlooked. The other party's unhealthy content, optimization cheating, search engine deception, etc. will all affect the weight of your own website. It is not a big deal if you are seriously affected by K.
8. Advertising coverage is too high. The two major search engines, Baidu and Google, have already hinted that excessive website advertising will affect improvements in ranking weight and the like.
So if the weight of the website cannot be increased, how should we solve this problem?
1. Ensure the stability of the space or server. You may think this is redundant, but I still have to write it down. Because the space is unstable, spiders will not be able to crawl it, and users will not be able to access your site.
2. Improve the quality of the content. By updating the content that the user is interested in, the user's stay time will be lengthened. This will allow search engines to define the quality of the content to a high level, which is very helpful for increasing the weight.
3. Add friendly links with high weight. We all know that weight is transferred through hyperlinks. When the weight of the other party is higher than yours, its weight will be transferred to your own site through friendly links, thereby increasing the weight of your own website.
4. Add external links with strong relevance. External links do not just have to have high weight. Relevance is more important for increasing the weight.
5. Standardize the update frequency of website content. Search engines prefer sites that are updated regularly.
6. Standardize the writing of website titles, keyword tags, and descriptions, and avoid stuffing keywords.
7. Reasonably set relevant internal links in the page content, use diversified internal link anchor texts, pointing links, pointing to pages, control the frequency of internal links, and try to select one of the same keywords on a page to increase internal links. .
8. Improve user experience. By analyzing page views, sharing and reprinting rates, number of comments and messages, voting ratio, etc., we can summarize which page content is more popular with users. We will naturally focus on updating this content to improve user experience. .
9. Increase the traffic obtained from Baidu. Many webmasters have ignored this. The amount of traffic obtained from Baidu depends on the weight of the website.
Although the weight of a website relies on long-term accumulation, as for improvement, I believe that as long as you make relevant optimization settings, you can also raise the weight to a new level in a short period of time. Of course, these all require your optimization setting methods to be established. On search engine friendly issues. When it comes to improving website authority, just remember that letting things take their own course is best. This article is exclusively provided by Height Increasing Drug ( www.yangyanya.com ), please indicate the reprint, thank you!
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