Website weight is an important factor related to website keyword rankings and whether articles are quickly included. In many cases, the higher the weight of a website, the greater its weight in search engines. The website and its web pages are more important in searches. The ranking of the engine will be better. Although website weight is not equal to ranking, it is a factor that affects the ranking of the website and internal pages. Therefore, improving website weight is a problem that every webmaster must face in SEO optimization. So, how to improve the weight of the website? According to my practice, follow the following 5 methods to quickly accumulate and improve the weight of the website.
1. To improve the weight of the website, we must first do a good job in internal optimization of the website.
The optimization of the internal structure of the website is the basis for improving the weight and inclusion of the website, because a good internal structure of the website is more likely to be favored by spiders, making it easier to crawl the website's theme during crawling. The internal structure of the website mentioned here mainly includes website page static settings, 404 pages, robots.txt files, web page titles, keyword density and other factors. These are also important contents of SEO optimization.
Static web pages are easier for spiders to crawl and index. I have seen many dynamic Taobao websites. After one or two years of establishment, the index of the website basically stays on the home page and category page. This result directly leads to the website abandoning many websites. Ranking and traffic for long-tail keywords. Making a good 404 page is not only friendly to spiders and visitors, but also helps you analyze website logs and make targeted improvements! As for the title tag, keywords, and web page description of the web page, once they are fixed, do not modify them easily!
2. Update the website with original content regularly and quantitatively every day.
High-quality original content is always the favorite of search engines. In the middle and early stages of the website, regular and original updates are made every day, which is crucial to increasing the weight of the website. It is worth noting that original updates to the article must focus on the website theme and maintain its relevance. The more relevant the content of a website is, the more professional it is, and from a certain perspective, the better the user experience will be!
Baidu's several major updates have affected many Taoke websites, but there are also many Taoke websites that have survived tenaciously because of their originality. Some webmasters use fake originals to update their websites, which cannot withstand the test of the search engine's "duplication removal" program. Even if articles are included in the short term, they are more likely to be deleted in the future.
High-quality originals can also improve user satisfaction and stickiness. Even if the webpage does not have a gorgeous appearance, visitors may continue browsing because of the quality of the articles. This is especially true for websites that get traffic from search engines. Just imagine how a pseudo-original article with unclear sentences can retain visitors?
3. Make full use of soft article promotion.
External links can absorb some weight for the website. Many webmasters spend most of their time building external links to their websites. There are many ways to build external links, such as forum signatures, blog messages, etc. Although the weight obtained through these methods is very small. But doing so can also increase the visibility of the website and gradually accumulate the weight of the website.
There are also many webmasters who like to use soft article promotion to obtain high-quality external links. We indicate the author information of the article and the website address you want to promote in the soft article. This method is acceptable to webmasters. If the quality of the soft article meets the requirements, it will be easily approved. Soft article submissions should emphasize the relevance of the article and the theme of the publishing website. Once the article is reviewed and approved or reprinted, we will not only get one or N high-quality external links, but also increase the exposure of the website.
4. The blog sprocket is also an important method to quickly increase the weight of the website.
The blog sprocket is a double-edged sword to increase the weight of the website. If you do it well, your website will gain higher weight and ranking in a short time. If you don't do it well, it may cause your website to be downgraded or even K, so It is relatively difficult for many webmasters to make a good blog sprocket.
I personally believe that the reason why a website is downgraded or banned due to Blog Sprocket is because many blogs participating in Sprocket have poor readability due to pseudo-original articles and are ultimately judged as spam sites, causing the website to suffer! This is due to poor quality. Friendly links affect websites for the same reason. The only way to solve the problem of Sprocket Blog becoming a spam site is to update those blogs with better original content.
5. Friendly links.
It goes without saying that the importance of friendly links is important. Why I put it after the five methods is because for many novice webmasters, they don’t have many network resources when they start to build websites, so it is relatively difficult to make friendly links. !Every webmaster likes to choose websites with a higher weight than his own as friend links, but he is worried that low-weight friend links will drag him down. Therefore, it is difficult for novice webmasters to find friendly links at the beginning. Therefore, in the initial stage of the website, the new site will focus on other aspects first. When the website takes snapshots every other day and the collection is normal, it will be much easier to find friend links!
The above is my summary of methods to quickly increase the weight of a website. As for the effect, the key depends on your execution. If a webmaster does not have good execution, it will be difficult for the website's weight and ranking to increase. The article is originally created by the webmaster of the Good Body Weight Loss Network http://www.haoshencai520.com . Please indicate the reprint!
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