I have been working as a webmaster for some time, and from the initial self-righteousness, the more I studied, the more confused I became, and the more I studied, the less I knew how to grasp it. Now that I have a certain understanding, I feel that learning SEO requires more empty cups. mentality, to study and master SEO seriously, and through continuous practice, you will have some gains and experiences. I have often seen many friends think that doing SEO means doing external links. Especially many friends blindly send out external links every day based on the established website. Especially when I see that many websites rely on large amounts of information release and other external links. After the rankings accumulated by the links, they felt that the external links were the real way, but they did not notice that there were also internal links. The author here briefly analyzes some personal opinions on the importance of internal links.
The author believes that external links are indeed one of the most important factors in improving rankings, and this has also led to various practices of buying links, hanging black links, and sending external links in groups. These behaviors not only destroy the Internet environment, but more importantly It destroys fairness and provides no user experience. In the long run, this behavior will eventually be abandoned by search engines. In fact, search engines have never changed the punishment and guidance for this behavior. It can be seen from the following points.
First: When some high-weight blogs became tools for spamming external links, Baidu lowered the weight of the blogs and took corresponding measures.
Second: Forums. When forums become a tool for spamming external links, the weight of forum external links has also been reduced a lot. Only a small number of high-quality forum external links still play a role, but the weight is also gradually reduced.
Third: Information release. When information release becomes a tool for external links, it is not far away from being demoted, and its role is getting smaller and smaller.
Fourth: Recently, many portal websites have been demoted by Baidu and Google because they oversell links. This also verifies the attitude of search engines towards this behavior.
It can be seen that the algorithm caused by search is always being adjusted. Under the current situation, the role of external links is still irreplaceable, but search engines are always improving to improve the user's browsing experience. If the structure of the website is clear, let customers enter the website. If you can quickly find the information you need, improve the relevance of the information, and form a real network between articles, then this website will have a good user experience and be friendly to search engines.
In fact, I have never seen a website that is not serious about website development, does not pay attention to customer experience, and collects websites that will seriously handle the internal links of the website and do a good job in the internal links of the website. Here, I will not mention how to make internal links, but mainly put forward my personal views on the importance of internal links. In fact, if webmaster friends cannot understand the importance of internal links, then they will not pay attention to the construction of internal links.
First: Reasonable arrangement of internal links is good for the user experience.
This is an obvious aspect. Good internal connections help users find what they are interested in and improve the user experience.
Second: The internal link layout is good, which is more conducive to the balanced transmission of weight.
If the internal links of the website are well done, the weights can be transferred in a balanced way, so that the homepage has the highest weight, the channel page has the second most weight, and the article page has the third most weight. It can also target the articles or channel pages that are mainly recommended, or it can Make good internal links so that they have higher weight and ranking. Some website homepages are not ranked as well as channel pages. This is often related to the unreasonable construction of internal links.
Third: The trust of internal links is greater than that of external links
According to Google's perspective of calculating PR value, in fact, search engines rank web pages. Then, we can understand that every link outside a web page is a link that requires optimization, and our website is formed by countless web pages. , the link of a webpage in the website to another webpage is actually an external link. So, it is obvious that the trust of one's own webpage in recommending another website is higher. We can understand that one's own webpage has a higher trust in recommending another website. A better understanding of a web page is mainly related to the changes in our current Internet environment. From this perspective, we have done a lot of external rankings for some websites that only have internal links and a few external links. It is not surprising that websites with internal links have better rankings than those without internal links.
The above are some of my personal views on internal links, so I personally feel that with the further advancement of search engines, the importance of external links will become less and less, while the importance of internal links will increase. This is also considered from the perspective of good user experience. And the inevitable result. This is my personal opinion. I hope I can communicate with you. Finally, the copyright of the article belongs to: Guangzhou Infertility Hospital: http://www.gznxby.com/ . You are welcome to reprint, but please keep it when reprinting. Link, respecting others means respecting yourself. Thank you for your understanding and cooperation!
Editor in charge: Chen Long Author siyi8473's personal space