Today I will discuss with you the importance of keyword research. Only by choosing good keywords and optimizing them can you bring potential user visits to your website.
Keywords originate from the English "keyWords", which specifically refers to the words used by individual media when making and using indexes. is a vocabulary in library science. Keyword search is one of the main methods of Internet search indexing, which is the specific name of the product or service or company that you hope visitors will know about. If you want your website to be successful and your IP address to be as high as possible, keyword research is one of the most urgent skills that webmasters need to master. The first thing you need to do for SEO optimization is to research the keywords you want to optimize.
The first point is the relevance of the information on the left side of the search results;
What the facts prove is that when others search for keywords in the search box of a search engine, among the search results displayed on the left, others are accustomed to clicking the first one. Of course, this does not exclude customers who have participated in the promotion of the search engine. This is a waste of money. Behavior, taking Baidu as an example, after searching for keywords, people are accustomed to clicking on the information on the left. Basically no one will pay attention to the ads on the right, while the relevant content on the left is listed one by one, and others will only get ideas. The top few are for finding the information you want to find.
Second point, keyword research can keep your information on the Internet forever;
Once your keywords appear on Baidu's homepage, it will bring you unlimited business opportunities. For example, if you want to make the keyword "facial cleanser", after users search for it, if you are making a facial cleanser, When people come to your website, they will look at your relevant information and buy your products, so keyword research will help your keyword rankings bring you business opportunities through money.
The third point is to bring effective traffic to the website;
What is an effective customer? It means that customers need to purchase related products before searching for relevant keywords. The traffic that comes from such customer searches is effective traffic. The most important thing about building a website is to convert traffic into customers, so choosing keywords should target effective traffic rather than mass traffic. Even if you work hard to put popular keywords at the front of the homepage, you may not have a real and meaningful conversion rate, which is just a waste of money and manpower. For example, it is inappropriate to set "gloves" as a keyword. You cannot accurately understand the intention of users searching for this word. It would be much better to choose the keyword "wool gloves". At least you can know that customers are searching for gloves made of wool, which can greatly improve the conversion rate.
Fourth, the diversity of search keywords;
Nowadays, the keywords searched by customers are extremely rich. Take myself as an example. When I search for the core gift of "Converse canvas shoes", I will search for "authentic Converse canvas shoes", "Which Taobao store's Converse is genuine", etc. Similar words, of course, are just to give you an example. Nowadays, when customers search for words, they will search for many long-tail keywords. So when researching keywords, don’t blindly pursue words with high indexes. Make 100 long-tail keywords. keywords can still bring you a lot of traffic and potential customers. Of course, the conversion rate of long-tail keywords can be imagined to be high.
Fifth, discover new keywords;
Everyone has their own thinking habits, and webmasters always like to position keywords on words in daily life. SEOers need to use keyword tools to mine keywords. Often the keywords mined in this way may be words that they will not search for at all, but it does not mean that others will not search for them. After you do it first, When this keyword becomes very hot, you will be the first to benefit. Try to integrate these words into the website, and even add new columns if necessary. Digging from tools is often one of the best ways to discover new opportunities and expand your content.
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