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Recently, Baidu has updated frequently, and many website keywords have achieved good rankings, which has also boosted the traffic of the website. However, some are happy and some are worried. Every update has good and bad points. The bad thing is that the ranking is lower. The decrease in traffic has indeed made webmasters depressed for a while. Following the last "Novice website building tutorial 11: website construction should not be rushed," we will continue today's course, which methods can be used to improve website rankings and Increase in traffic.
1. Write original content every day
Since we are doing search engine rankings, we must also understand the characteristics of spiders. Search engine spiders very much like a website to have its own original style. A good website must have its own original content, so we should spend more time Let’s put some effort into original content so that search engine spiders have something to crawl every time.
2. Ensure the simplicity of the entire site
The homepage of a website is like your face. I think all webmasters must dress themselves very clean and fresh when going out. This way you will feel comfortable and others will feel comfortable when they see you. The inside pages are like your personal heart. and character, so the inner pages of our website should be as simple and clear as the homepage, so that users feel no visual pressure when browsing, and the overall feeling is very easy to accept. Therefore, the homepage and inner pages of the website are also very important to the user experience.
3. Ensure space stability
Nowadays, the overall access speed of domestic corporate websites and some large-scale websites is very fast, so our own website must also absorb these advantages of them. Our own space must be chosen well. If there are often some big and small problems, Or if it cannot be opened during the peak browsing period or is slow to open, then we should change the space as soon as possible. We should not cause the overall website performance to decrease for a slow space.
4. Optimization of web page keywords
Since our website needs to be ranked for keywords, when we update the content, we need to add the keywords of our website to the article appropriately, and we also need to make more anchor text links for the website. This will be beneficial to spiders. Crawl and loop crawling within the site.
5. Site map
I believe that many novice webmasters are not familiar with the site map system. The site map is mainly used by search engine spiders to create a site map, including all page links in the site. Stay updated. It helps spiders reach every page. Put a text link to the sitemap on the main page.
6. Friendly link checking and exchange
Friendly links are also one of the very important steps in building a website. Our webmasters spend an hour every day going to some relatively large webmaster forums to look for websites of the same type to exchange friendly links. This is conducive to the development of external links to the website. The increase also increases the overall weight of the website. After the friendly link exchange, we need to check whether our friendly links are normal every day. A series of issues such as snapshots, included numbers, etc. are all we need to pay attention to every day.
The above briefly introduces some tips and methods about search engine ranking. I hope it can be used by all webmasters. I hope that your website can stand out among similar sites in the next search engine update.
Editor-in-Chief: Chen Long The personal space of the author’s elite