Yesterday, Baidu conducted another major June update in the early morning. In this update, the rankings and inclusions of many websites have increased sharply. In particular, some new websites that have been online for several months are also using certain highly competitive keywords. stand out in the rankings, so it can be seen that the current search engines are also paying more attention to and value the development of new websites. Although many websites have obtained good returns, there are also a small number of websites that have been punished by search engines while doing SEO optimization, resulting in website The overall weight decreases, the keywords decrease, the collection decreases, and the snapshots are not updated. So today we will continue the last issue of the course "Novice Website Building Tutorial 12: Several Common Methods to Improve Website Ranking and Traffic" to talk about today's topic website. How being punished brings it back to life.
Since we build a website, we must be prepared to be punished by search engines, because no one can guarantee that their SEO optimization is error-free and perfect. The reason why being punished by search engines also gives us webmasters an opportunity to learn and correct mistakes. , here are a few ways to teach you how to get rid of punishment as soon as possible.
1. Learn to correct your mistakes
Since we have been punished by the search engine, we should first calm down and find out where the error occurred that caused the search engine penalty. We can also take advantage of the opportunity of the entire site to correct some other minor hidden dangers, so that we can This will prevent you from encountering problems like this next time.
2. Analyze the strengths of competitors
When we build a website, there must be many similar websites competing with us. In fact, this is a good way to improve ourselves. We can analyze the competitor's website to see what aspects of it are better than our own website and what aspects can be learned. We learn or our website can make some small modifications based on its strengths, so that over time your competitors will still stay at the same level, but you can maintain the website and improve the user experience in the long term so that you can slowly surpass they.
3. Original content is essential
A large part of search engine penalties are held back by the content of the website, because today's webmasters like to use some collection systems and copy and paste content to update the overall website. In fact, this is the most effective way for search engines to The thing we don’t like and the most taboo thing is that the content we collect and copy is content that has been repeated many times on the Internet. If search engine spiders crawl your content and it is the same as on the Internet, then the spider will think that your website belongs to The site is spam and has not been crawled for a long time.
4. Increase in external links to universities
"Content is king, external links are king." I think webmasters have all heard this sentence. It can be seen that website content and external links are indispensable, especially the importance of external links on the website. Webmasters can make some comparisons. For excellent websites and some sites with good search engine rankings, check their external links. Presumably the top ones are those with a relatively high number of external links, so we also need to learn how to increase external links. The methods for increasing external links are Many, Baidu Space, Baidu Knows, soft articles, blogs, forum messages, forum personal signature files, etc. are a series of places where you can publish external links.
5. In-site anchor text links
Many webmasters have ignored some anchor text links in the site. In fact, anchor text links also hold weight in search engines. Anchor text links can improve user experience and make search engine spiders run smoothly. Crawling multiple pages can also increase the number of occurrences and impressions of your website’s keywords.
6. Adhere to the frequency of daily updates
The long-term updating of a website is very important. Not only browsing users but also search engines attach great importance to the frequency and intensity of website updates. A good website will definitely update the latest content on a regular basis every day, so that there will be content every day. Regular users visit your site to find today's latest content, and search engine spiders also crawl your web content at regular intervals every day.
The above six points are some personal experiences that have obvious effects on websites that have just been punished by search engines. I hope that today's course will be helpful and inspiring to all webmasters.
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