I often hear many corporate website owners complaining that the website traffic is too little. With so many fixed IPs every day, it is difficult to break through a standard. Naturally, we poor webmasters are the ones who suffer. The bosses think that the website traffic is too small. If you ask us for the reason, what should the SEO personnel of the enterprise website do? SEO personnel with a little experience will say that starting from the long-tail keywords of the website, then, how should we choose the keywords? Which ones exactly? Can keywords really bring traffic to an enterprise website? Below, the SEO diagnosis team of A5 Webmaster Network ( http://seo.admin5.com/topic-seo.html ) will briefly discuss this issue with you:
Find the right keywords
If you want to find suitable keywords, you need to observe frequently, learn more about the source of keywords on your website, and analyze which words users often search for. You can treat yourself as a user and think about what you usually search for. What words do you use when searching? Of course, you can also ask your friends, colleagues, and classmates what words they use to search. In addition, you can use webmaster tools to query and analyze what competitors in the same industry use. words, consider this comprehensively, list a large number of keywords, and then filter them.
Check the competition level of keywords
Although you have used various methods to find out these keywords that may be frequently searched by users, the scope is too wide and hundreds of keywords are possible. What we have to do now is to filter these keywords. Of course, the first thing to look at is the degree of competition for these words. You can judge from the number of web pages returned by a certain keyword listed in the lower right corner of major search engines. This number can roughly help you understand the degree of competition for this keyword. , In addition, you need to pay attention to which of the keywords you choose are used for Baidu promotion bidding. Most of the keywords used for Baidu promotion are relatively fiercely competitive. We should abandon keywords that are too competitive.
Number of keyword searches
Naturally, the more keyword searches, the better. This can be observed through the Baidu Index. The higher the Baidu Index, the higher the user's attention to this word. At this time, what we have to do is to look at the keywords that have been searched the most. What is the degree of competition for words? I believe that through the above screening, although the words you choose have been searched many times by users, the competition is not too great. This is why we have to do the above work. Find out through step-by-step screening. Keywords with the most potential, and then truly maximize the value of these keywords.
Mining keywords in log files
Although the traffic of the enterprise website is not much, it still has a certain amount of traffic. At this time, we can observe and study the log files of the website to see which keywords the users searched for to come to our website. If you observe for a long time, you will inadvertently Find some unexpected words, and these words may be of interest to users. We can use log files to find out what users are interested in and like in a timely manner, and modify and adjust the website content in a timely manner to try to find more interesting things. Potential keywords.
The above is the method shared by the SEO diagnosis team of A5 Webmaster Network to increase the traffic of corporate websites, which is the mining of keywords that everyone knows, although webmasters with a little experience know that they must do a good job in long-tail keywords , but not many have really done a good job in this aspect. I hope that the majority of webmasters will pay more attention to the mining of long-tail keywords. Please indicate the source when reprinting from the online earning forum www.you85.cn .
(Editor: Yang Yang) The author’s personal space