As the saying goes, a man relies on his clothes and a horse relies on his saddle. One can tell by one's appearance. The same goes for when we write articles. The title of the article is a person's appearance. Whether the article can be included by search engines, and whether it can be ranked first when searching for keywords, the title of the article plays a large role.
keywords
There is no doubt that the title of the article must contain keywords, but how to arrange the keywords and how to elicit the keywords is a matter of knowledge. We know that the weight of keywords gradually decreases. For example, a title, A+B+C+XXXXXX (A, B, C represent keywords, X represents non-keywords). The weight of keyword A》B》C is theoretically This is true, but is this actually the case? No, the era of strict SEO has passed, and now Baidu has dismissed articles with obvious traces of optimization. It is best for keywords to appear naturally. The current title should be written like this XXX+AXXX+BXXX+CXXXX. The title is a complete sentence that can summarize the content of the article.
Symbols highlight keywords
After my observation for a period of time, some large portal websites are often willing to add symbols to highlight keywords when writing titles, especially e-commerce websites. Each product has symbols to frame the name of the product, such as [A] XXXX, Such format. I think the benefits of this are that on the one hand, it is clear to others, and on the other hand, highlighting keywords plays an optimization role. More importantly, we all know that Baidu is focusing on user experience, and the addition of symbols is also a good user experience. method.
Related words
Let’s talk about user experience. If the article you write is a word that is widely searched for, and the title of the article contains relevant and rational words, it will definitely rank higher than an article without such words (with the same weight). website). For example, we want to write an article to promote a product A. One way to write the title is: A is a XXX product. A is very easy to use. Another way to write the title: How to use A and the functions of A. Between these two methods of writing titles, do you think which article will rank higher if the content of the article is the same and included at the same time? Of course it is the second method, because this is the user experience that Baidu focuses on. If the article you write can help people, then it will be favored by Baidu.
Of course, there are many things that need to be considered in article optimization. Here I will simply talk about my experience in writing titles, hoping it will be helpful to everyone.
Author of the article: 4G Cool Mobile Phone Mall ( www.4gcool.com ) webmaster please indicate when reprinting.
Thanks to caoyulinc4 for the contribution