Although today's Internet is not as "gold-filled" as it was ten years ago, it is still full of opportunities and temptations. This is due to the continuous influx of venture capital funds into Internet companies, such as group buying websites that continue to attract huge amounts of venture capital investment. Fund PK can be confirmed. It is against this background that the current Internet entrepreneurship trend has gradually shown new characteristics. It has gradually become a norm to use ever-increasing capital investment to engage in horse-racing competitions. This state exists not only among group buying websites, but also among Internet entrepreneurial projects such as websites, software, and gadgets.
As the saying goes: "Misfortune lies on the back of blessing; misfortune lies on it." After the seemingly glamorous "horse race"-style competition, the funds run out and the market occupation efficiency is not necessarily the same. inevitable victory. In the development process of China's Internet, many entrepreneurs have experienced tragic beginnings and miserable endings. The reason is that only focusing on scale without focusing on details and ignoring user experience can most easily lead to the "sudden death" of entrepreneurs.
The lessons of history have not gone far yet - the fall of BLOGCN
Friends who started playing online a few years ago will probably have a blog of their own. The earliest blog operator was BLOGCN, a pioneer that means "Blog China", and was the first to introduce the concept of BLOG to China. After a period of operation, with this brand-new platform and cooperation with Sina to push excellent articles, we have entered the fast lane of development, and then continued to receive investment from venture capital one after another. We are looking forward to it. Being able to bring huge returns to venture capital with the help of this blog operator that has already occupied an "absolute advantage" in the market. However, behind the rapid expansion of the horse racing style, it cannot hide the frequent server instability of Blog China, which prevented users from enjoying a normal and long-lasting user experience, which has laid the groundwork for the subsequent "fading glory". . Next, as the concept of blogging became more and more popular, Sina and Sohu, which already had a large number of users, joined the competition. Amid "domestic and foreign troubles", BLOGCN, which relied only on a single blog content to support it, quickly became prominent. It was difficult to resist, and eventually the limelight of the blog was snatched away by Sina. At this time, the problem of user experience was still unresolved, which led to an ever-accelerating loss of users. Eventually, this former pioneer of blogging "suddenly died" and ended up with the fate of "making wedding clothes for others". The venture capital The investment was ultimately in vain, and the lessons learned are profound. The case of BLOGCN has thus become a profound lesson on why Internet entrepreneurship will never be long-term and successful if it blindly emphasizes rapid expansion but ignores user experience.
History is always strikingly similar - the hidden dangers behind horse-racing expansion emerge
Today, a few years later, Internet entrepreneurship pays more and more attention to the role of capital, and venture capital is more active on the Internet stage. But as the saying goes: "Success comes from venture capital, and failure comes from venture capital." Sometimes having more money is easy to use, but it may not always be a good thing. With the intervention of venture capital, what they need is predictable output and returns, so they constantly urge entrepreneurs to accelerate the pace of development, accelerate expansion and occupy the market. So we see today's "advertising war" money-burning campaign. Whether it is traditional TV and newspaper media, or emerging Internet and bus media, we can see various Internet companies everywhere, inviting celebrities, and full of creativity. Advertising wars to snatch users and compete for the market have become the current norm.
However, behind this horse-racing expansion and competition, hidden dangers are constantly emerging. We have heard many times and even personally experienced some product quality problems caused by the lax control of cooperative merchants by some group buying websites, such as substandard products, fake products passed off as genuine products, etc. In particular, after-sales issues are not handled satisfactorily. Entrepreneurial projects such as Internet software also rely on commission-based promotion to blindly emphasize the installed capacity, but do not fully consider the actual needs and feelings of users in product design. They are full of "rogue" operation designs, which blindly pursue The practice of quickly seizing the market and users without the guarantee of true user experience will ultimately end up being "poached" by competitors and abandoned by users, leading to the "sudden death" of entrepreneurial projects.
Looking back at the not-so-distant past, we see the profound regrets and lessons left by our predecessors in Internet entrepreneurship. But unfortunately, today, when the lessons have not gone away, many entrepreneurs are still walking the same old path. If today's entrepreneurs fail to fully pay attention to and attract the lessons of the past, ignore the most fundamental user experience, and ignore how to capture users and ensure retention, then it will still be difficult to achieve the goal of success in the end, and the possibilities that await them It is still a profound lesson! Source of the article: Is the ad belly slimming machine useful? http://www.588198.com/ Please indicate the address for reprinting
Editor-in-Chief: Yangyang Author Microscope’s personal space